Remote FMCG Digital Marketing Lead

Placements24; Rustenburg; Remote; ZAR 400,000 - 800,000; Full time

Benefits offered by this job

Competitive remote salary

Health insurance

Generous PTO

Online learning opportunities

Remote-first flexibility

Access to digital marketing tools

Job summary

Placements24 seeks a Digital Marketing Manager to lead remote FMCG digital strategies, improving online presence, engagement, and sales outcomes. You will drive SEO, SEM, content and email marketing, while optimizing paid campaigns and analytics.

The ideal candidate has 5+ years in digital marketing within FMCG, strong analytics, and the ability to collaborate with brands and agencies in a remote setting.

Qualifications

• Bachelor's degree in marketing or related field required.
• Minimum 5 years of progressive digital marketing experience in FMCG.
• Proven expertise across SEO, SEM, social media, email marketing.
• Experience with Google Ads and Facebook Ads.
• Strong analytics skills using Google Analytics or similar.
• Excellent written and verbal communication; remote work capability.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across all online channels.
• Manage and optimize paid campaigns to maximize ROI and KPIs.
• Oversee creation of engaging, high-quality digital content.
• Drive website traffic, leads, and conversions with effective tactics.
• Analyze performance data and provide actionable insights.
• Collaborate with internal teams and external agencies remotely.
• Manage the digital marketing budget and allocations.
• Develop and implement A/B testing strategies to optimize campaigns.

Skills

Digital marketing

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Google Analytics

UX principles

Remote work

Team collaboration

Education

Bachelor's degree in Marketing, Digital Media, Communications, or a related field

Tools

Google Ads

Facebook Ads

Marketing automation tools

CRM systems

A/B testing tools

Job description

Placements24 seeks a Digital Marketing Manager to lead remote FMCG digital strategies, improving online presence, engagement, and sales outcomes. You will drive SEO, SEM, content and email marketing, while optimizing paid campaigns and analytics.

The ideal candidate has 5+ years in digital marketing within FMCG, strong analytics, and the ability to collaborate with brands and agencies in a remote setting.