Remote FMCG Digital Marketing Lead for E‑commerce Growth

Placements24; LegKraal Gate; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Health and wellness benefits

Professional development resources

Flexible work schedule

Job summary

Placements24 invites a proactive Digital Marketing Specialist to join a forward-thinking FMCG client in a fully remote role. You will drive online presence, optimize e-commerce performance, and lead campaigns across SEO, SEM, social media, and content marketing.

You will analyze data with Google Analytics, manage campaigns, and collaborate with creative teams to deliver compelling assets while staying ahead of industry trends in FMCG digital marketing.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in digital marketing with FMCG and e-commerce focus.
• Proven SEO, SEM, social media, content, and email marketing expertise.
• Hands-on with Google Analytics, Google Ads, social platforms, and automation tools.
• Strong analytical and data-driven decision making.
• Excellent written and verbal communication.
• Ability to work independently in a fully remote setting.

Responsibilities

• Develop and manage digital marketing strategies to boost online presence and e-commerce.
• Manage SEO/SEM campaigns to improve visibility and drive traffic.
• Create content for social media, emails, and company website.
• Oversee social media strategy, community management, and paid campaigns.
• Analyze traffic and campaign performance with Google Analytics; provide insights.
• Manage e-commerce platforms and optimize user experience and conversions.
• Collaborate with creative teams and external agencies.
• Stay updated on digital marketing trends within FMCG.
• Manage digital marketing budgets and ROI tracking.

Skills

SEO/SEM

Social media marketing

Content marketing

Email marketing

Google Analytics

Marketing automation

Data analysis

CMS experience

Communication

Remote work

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

CMS platforms

Marketing automation tools

Job description

Placements24 invites a proactive Digital Marketing Specialist to join a forward-thinking FMCG client in a fully remote role. You will drive online presence, optimize e-commerce performance, and lead campaigns across SEO, SEM, social media, and content marketing.

You will analyze data with Google Analytics, manage campaigns, and collaborate with creative teams to deliver compelling assets while staying ahead of industry trends in FMCG digital marketing.