Remote Email Marketing Strategist

Placements24; Mossel Bay; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Comprehensive health benefits

Fully remote work arrangement

Professional development opportunities

Collaborative team environment

Job summary

Placements24 is seeking a highly skilled Email Marketing Strategist to own and optimize our email channel from home. You will design, implement, and refine campaigns that nurture leads, engage customers, and support sales goals while coordinating with a remote team.

The role requires at least four years of email marketing experience, strong copywriting, and expertise with platforms like Mailchimp, HubSpot, or Marketo.

Qualifications

• Minimum 4 years of experience in email marketing or related digital marketing field.
• Excellent copywriting and editing skills with keen attention to detail.
• Strong understanding of email deliverability and best practices.

Responsibilities

• Develop and execute comprehensive email marketing strategies and campaigns.
• Write compelling, conversion-focused email copy and subject lines.
• Manage and grow the email subscriber database through various acquisition channels.
• Implement marketing automation workflows for lead nurturing, onboarding, and re-engagement.
• Segment email lists based on user behavior, demographics, and preferences for targeted messaging.
• Analyze email campaign performance metrics and provide actionable insights.

Skills

Email marketing

Copywriting

Campaign optimization

Analytics

Tools

Mailchimp

HubSpot

Marketo

Job description

Our client is seeking a highly skilled and creative Email Marketing Strategist to lead their email marketing efforts, working entirely from home. This role is responsible for designing, implementing, and optimizing email campaigns that nurture leads, drive customer engagement, and support sales objectives. You will craft compelling email content, manage subscriber segmentation, and leverage marketing automation tools to deliver personalized experiences. This is an exciting opportunity for a motivated individual to own the email channel and significantly impact customer relationships and revenue within a supportive, remote-first organization that values innovation and strategic thinking.

Key Responsibilities

• Develop and execute comprehensive email marketing strategies and campaigns.
• Write compelling, conversion-focused email copy and subject lines.
• Manage and grow the email subscriber database through various acquisition channels.
• Implement marketing automation workflows for lead nurturing, customer onboarding, and re-engagement.
• Segment email lists based on user behavior, demographics, and preferences for targeted messaging.
• Analyze email campaign performance metrics (open rates, click-through rates, conversions) and provide actionable insights.

Requirements

• Minimum 4 years of experience in email marketing or a related digital marketing field.
• Proven success in developing and executing email campaigns that drive engagement and conversions.
• Proficiency with email marketing platforms and marketing automation tools (e.g., Mailchimp, HubSpot, Marketo).
• Strong understanding of email deliverability, CAN-SPAM regulations, and best practices.
• Excellent copywriting and editing skills with a keen eye for detail.
• Ability to work independently and manage multiple projects effectively in a fully remote environment.

Benefits

• Competitive salary and potential for performance bonuses.
• Comprehensive health, dental, and vision benefits.
• Flexible work hours and a fully remote work arrangement.
• Opportunities for ongoing professional development and training.
• A collaborative and supportive team environment focused on continuous improvement.