Remote E-commerce Social Media Strategist

Placements24; Vereeniging; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote position

Bonus structure

Career advancement

Job summary

Placements24 is seeking a visionary remote E-commerce Social Media Strategist to lead our client’s nationwide social strategy from anywhere in South Africa, including Vereeniging, Gauteng. You’ll craft data-driven campaigns, align with marketing and product teams, and drive online sales while shaping a cohesive brand voice across platforms.

The role requires 7+ years in social media strategy for e-commerce, deep analytics, and a remote-work mindset.

Qualifications

• Master’s or Bachelor’s degree in Marketing, Communications, Business or related field.
• 7+ years of social media strategy experience, with e-commerce focus.
• Proven track record of data-driven social media strategies delivering measurable outcomes.
• Expert understanding of social platforms, analytics tools, and advertising ecosystems.

Responsibilities

• Develop and own the overarching social media strategy for the e‑commerce business.
• Conduct market research, audience analysis, and competitive benchmarking.
• Identify platforms and tactics to drive engagement, traffic, and conversions.
• Create and oversee integrated social media campaigns across channels.

Skills

Social media strategy

E-commerce

Analytics

Leadership

Remote work

Education

Master’s/Bachelor’s in Marketing/Comm

Tools

Social analytics

Ads platforms

Job description

About the Role

Our client, a premier online retailer experiencing significant growth, is actively seeking a visionary Remote E-commerce Social Media Strategist. This is a fully remote position, allowing you to work from anywhere in South Africa, but it is crucial for developing strategies that resonate with audiences nationwide, including those in and around **Vereeniging, Gauteng**. You will be the architect of our client's social media presence, crafting and executing data-driven strategies to enhance brand awareness, foster community engagement, and drive e-commerce sales. The ideal candidate is a forward-thinking, analytical, and creative individual with a deep understanding of the digital marketing ecosystem and social media trends. You will collaborate closely with cross-functional teams, including marketing, content, and product development, to ensure a cohesive and impactful brand narrative. Our client prides itself on a remote-first culture that champions autonomy, innovation, and continuous learning. If you are a seasoned strategist with a passion for leveraging social media to achieve ambitious e-commerce goals and thrive in a fully remote capacity, this role is an exceptional opportunity to make a substantial impact. You will be instrumental in defining and evolving our client's digital voice and customer interaction strategy, directly contributing to their market leadership, even while supporting operations relevant to the **Vereeniging, Gauteng** region.

Key Responsibilities

• Develop and own the overarching social media strategy for the e-commerce business, aligned with company objectives.
• Conduct comprehensive market research, audience analysis, and competitor benchmarking to inform strategic decisions.
• Identify key social media platforms and tactics that will drive engagement, traffic, and conversions.
• Create and oversee the execution of integrated social media campaigns across all relevant channels.
• Define key performance indicators (KPIs) and establish robust reporting mechanisms to track progress and measure success.
• Analyze social media performance data, generating actionable insights and recommendations for continuous improvement.
• Collaborate with content teams to ensure the creation of compelling, on-brand content tailored for each platform.
• Develop and manage social media advertising strategies, optimizing for performance and ROI.
• Stay at the forefront of social media trends, algorithm changes, and emerging technologies, adapting strategies accordingly.
• Foster a strong online community and manage brand reputation across social channels.

Requirements

• Master's degree or Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in social media strategy, with a significant focus on e-commerce.
• Proven track record of developing and executing successful, data-driven social media strategies that achieve measurable business outcomes.
• Expert-level understanding of social media platforms, analytics tools, and advertising ecosystems.
• Strong analytical and strategic thinking skills, with the ability to translate data into actionable plans.
• Exceptional leadership, communication, and interpersonal skills.
• Experience managing cross-functional teams and external partners.
• Demonstrated ability to thrive in a fully remote work environment.
• Experience with social listening and community management best practices.
• A passion for innovation and staying ahead of digital marketing trends.

Benefits

• Fully remote position with the flexibility to work from anywhere.
• Highly competitive salary and bonus structure.
• Significant opportunities for strategic influence and career advancement.
• Be a key contributor to a thriving e-commerce leader.
• Direct impact on strategies relevant to regions like **Vereeniging, Gauteng**.
• Access to state-of-the-art digital marketing tools and resources.