Head of E-commerce Social Media & Content

Placements24; Rustenburg; Hybrid; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Fully remote leadership role

Competitive salary

Growth opportunities

Supportive remote team culture

Job summary

Placements24 is seeking a Head of E-commerce Social Media & Content to architect and execute innovative strategies that drive brand engagement, customer acquisition, and sales for our ecommerce operations. This remote-first leadership role requires strategic thinking and the ability to manage a dispersed team across South Africa.

You will develop and own the social media and content roadmap, oversee the calendar, mentor a team of creators and managers, and collaborate with cross-functional teams

Qualifications

• 7+ years in social media marketing and content strategy, with ecommerce focus.
• Proven track record leading large-scale campaigns with measurable outcomes.
• Excellent copywriting, editing and storytelling skills.

Responsibilities

• Develop and own the overarching social media and content strategy for the ecommerce business.
• Lead creation and curation of high-quality content across Instagram, Facebook, TikTok, YouTube and LinkedIn.
• Oversee social media calendar, posting schedules and brand messaging.
• Mentor a dispersed team of social media managers, content creators and community managers.
• Drive audience growth, engagement and community-building initiatives.
• Develop and execute paid social media advertising strategies to maximize ROI.
• Analyze performance metrics, generate reports and present findings to senior leadership.
• Identify trends and opportunities in social media and content marketing.
• Collaborate with marketing, product development and customer service.
• Manage content budget and allocate resources efficiently.

Skills

Social media marketing

Content strategy

Leadership

Remote team management

Data-driven decision making

Copywriting & storytelling

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Social media analytics tools

Job description

About the Role

Our client is seeking a visionary and experienced Head of E-commerce Social Media & Content to lead their digital presence from a fully remote standpoint. This is a critical leadership role responsible for architecting and executing innovative social media and content strategies that drive brand engagement, customer acquisition, and sales for our client's e-commerce operations. The successful candidate will be a strategic thinker with a proven ability to translate brand vision into compelling digital narratives across all relevant social media platforms. As a remote-first position, this role demands exceptional leadership qualities, strong communication skills, and the ability to inspire and manage a dispersed team. You will be at the forefront of developing cutting-edge content that resonates with our target audience and enhances our client's online authority. This opportunity is ideal for a creative and analytical leader looking to make a significant impact on a growing e-commerce business. The role is open to candidates located anywhere in South Africa , embracing a truly remote work culture.

Key Responsibilities

• Develop and own the overarching social media and content strategy for the e-commerce business, aligned with company objectives.


• Lead the creation and curation of high-quality, engaging content across all social media channels (e.g., Instagram, Facebook, TikTok, YouTube, LinkedIn).


• Oversee the social media calendar, ensuring consistent posting schedules and brand messaging.


• Manage and mentor a team of social media managers, content creators, and community managers.


• Drive audience growth, engagement, and community building initiatives.


• Develop and execute paid social media advertising strategies to maximize reach and ROI.


• Analyze social media performance metrics, generate insightful reports, and present findings to senior leadership.


• Identify emerging trends and opportunities in social media and content marketing, proposing innovative solutions.


• Collaborate with cross-functional teams, including marketing, product development, and customer service, to ensure alignment.


• Manage the content budget and allocate resources effectively.

Requirements

• Extensive experience (7+ years) in social media marketing and content strategy, with a substantial portion focused on e-commerce.


• Proven track record of developing and executing successful, large-scale social media campaigns that have driven measurable business results.


• Strong leadership and team management experience, preferably in a remote setting.


• Deep understanding of all major social media platforms, their algorithms, and best practices for content optimization.


• Expertise in social media analytics tools and reporting.


• Excellent copywriting, editing, and storytelling skills.


• Strategic thinker with a data-driven approach to decision-making.


• Strong project management and organizational skills.


• Ability to thrive in a fast-paced, dynamic, and remote work environment.


• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• This is a fully remote leadership position offering a highly competitive salary and comprehensive benefits.


• Enjoy the autonomy and flexibility of working from your preferred location within South Africa .


• Our client provides ample opportunities for professional growth and development.


• Be part of an innovative company culture that encourages creativity and strategic thinking.


• This role offers the chance to shape the digital future of a leading e-commerce brand.