Remote E-commerce Social Media & Community Engagement Lead

Placements24; Soweto; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Fully remote role

Competitive salary

Growth opportunities

Supportive remote team

Professional development opportunities

Job summary

Placements24 is seeking an enthusiastic and strategic Remote E-commerce Social Media & Community Engagement Lead to craft and execute a vibrant social media strategy that drives engagement and supports online sales.

You will manage channels, create platform-tailored content, engage with the online community, and build relationships with influencers and advocates while staying ahead of social media trends. This is a fully remote role with growth opportunities.

Qualifications

• Proven experience as Social Media Manager or Community Manager.
• Ability to craft engaging social content and build online communities.
• Strong written and verbal communication skills with consistent brand voice.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce goals.
• Manage all social channels (Instagram, Facebook, Twitter, TikTok, Pinterest) from content planning to publishing.
• Create engaging content (text, images, video, stories) tailored to each platform.
• Actively respond to comments and messages in a timely, empathetic manner.
• Foster a positive community, encourage user-generated content and discussions.
• Identify influencers and brand advocates; build relationships.
• Monitor conversations, track sentiment, identify engagement opportunities and resolve issues.
• Analyze performance metrics and provide actionable recommendations.
• Collaborate with marketing and customer support for cohesive messaging.
• Stay updated on trends and best practices to boost engagement.

Skills

Engaging content creation

Community building

Brand voice & tone

Remote work discipline

Time management

Influencer relationships

Communication

Analytical thinking

Creativity

Tools

Buffer

Sprout Social

Job description

About the Role

Our client, a beloved online brand, is seeking an enthusiastic and strategic Remote E-commerce Social Media & Community Engagement Lead . This position is fully remote, allowing you to build and nurture our client's online community from anywhere. You will be responsible for crafting and executing a vibrant social media strategy that fosters brand loyalty, drives engagement, and supports e-commerce sales. The ideal candidate is a natural communicator, passionate about building connections, and possesses a deep understanding of how to leverage social platforms to create meaningful interactions. If you thrive on storytelling, community building, and contributing to a brand's online presence, this remote role is an excellent fit. Join us in cultivating a passionate and engaged community around our client's products.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce objectives and brand values.
• Manage all social media channels (e.g., Instagram, Facebook, Twitter, TikTok, Pinterest), including content planning, creation, scheduling, and publishing.
• Create engaging and shareable content, including text, images, videos, and stories, tailored for each platform and audience segment.
• Actively engage with the online community by responding to comments, messages, and inquiries in a timely, empathetic, and brand-consistent manner.
• Foster a positive and interactive community environment, encouraging user-generated content and discussions.
• Identify and build relationships with key influencers, brand advocates, and community members.
• Monitor social media conversations, track brand sentiment, and identify opportunities for engagement and issue resolution.
• Analyze social media performance metrics, report on key insights, and provide recommendations for continuous improvement.
• Collaborate with marketing and customer support teams to ensure cohesive brand messaging and customer experience.
• Stay up-to-date with the latest social media trends, tools, and best practices to enhance engagement strategies.

Requirements

• Proven experience as a Social Media Manager or Community Manager, preferably within the e-commerce sector.
• Demonstrated ability to create engaging content and build thriving online communities.
• Excellent written and verbal communication skills, with a strong command of brand voice and tone.
• Proficiency in using social media management tools (e.g., Buffer, Sprout Social) and analytics platforms.
• Familiarity with content creation tools and basic graphic design/video editing capabilities is a plus.
• Understanding of e-commerce principles and how social media contributes to sales and brand building.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Passionate about building relationships and fostering genuine connections online.
• Creative thinker with a proactive and problem-solving attitude.
• Experience with social media advertising campaigns is an advantage.

Benefits

• Fully remote position, offering maximum flexibility and work-life balance.
• Competitive salary and potential for performance-based recognition.
• Opportunity to shape the online community and brand voice of a growing e-commerce business.
• Be part of a supportive and collaborative remote team environment.
• Access to online professional development opportunities.
• Direct impact on customer engagement and brand loyalty.