Remote E-commerce Social Media Lead

Placements24; Stellenbosch; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Executive bonus structure

Fully remote position

Health insurance

Job summary

Placements24 is seeking an experienced Remote E-commerce Social Media Lead to drive online strategy and growth from a remote-first setup. You will craft and execute campaigns that fuel e-commerce sales while defining social vision and building an engaged community.

The role requires strong leadership, deep knowledge of analytics, and the ability to manage paid and organic strategies. Fully remote with flexible scheduling and a focus on performance bonuses.

Qualifications

• Minimum 6 years in social media management with e-commerce growth.
• Proven ability to develop and execute both organic and paid social strategies.
• Strong knowledge of social analytics, KPIs, and conversion optimization.
• Excellent leadership and remote collaboration skills.
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

Responsibilities

• Develop a comprehensive, long-term social media strategy focused on e-commerce growth and brand loyalty.
• Lead creation and execution of high-quality content across platforms aligned with brand voice.
• Manage paid social campaigns: budget, targeting, and performance analysis to boost ROI.
• Analyze social performance, e-commerce data, and customer insights for opportunities.
• Engage followers, respond to inquiries, and protect brand reputation online.
• Mentor junior team members and collaborate with cross-functional teams remotely.

Skills

Social media strategy

Paid advertising

Analytics & KPIs

Team leadership

Remote collaboration

Content creation

Education

Bachelor's in Marketing/Comm/Digital Media

Tools

Hootsuite

Google Analytics

Facebook/Instagram Ads Manager

Job description

About the Role

Our client is seeking an experienced and forward-thinking Remote E-commerce Social Media Lead to drive their online strategy and growth initiatives. This position is fully remote, offering the flexibility to work from anywhere while taking the lead on crafting and executing impactful social media campaigns that directly fuel e-commerce sales. You will be responsible for defining the social media vision, building and nurturing an engaged online community, and ensuring all activities align with our overarching business and sales objectives. This is an exceptional opportunity for a seasoned professional to shape a brand's digital narrative and customer interaction from a strategic, remote-first perspective.

Key Responsibilities

• Develop and implement a comprehensive, long-term social media strategy focused on driving e-commerce growth, brand awareness, and customer loyalty.
• Lead the creation and execution of high-quality, engaging content across all relevant social media platforms, ensuring alignment with brand voice and marketing goals.
• Manage and optimize paid social media advertising campaigns, including budget allocation, audience targeting, and performance analysis to maximize ROI.
• Analyze social media performance, e-commerce data, and customer insights to identify trends, opportunities, and areas for strategic improvement.
• Foster a strong sense of community by actively engaging with followers, responding to inquiries, and managing brand reputation online.
• Mentor and guide junior social media team members (if applicable) and collaborate effectively with cross-functional teams in a remote setting.

Requirements

• Minimum of 6 years of experience in social media management, with a significant track record in e-commerce and online sales growth.
• Proven expertise in developing and executing successful social media strategies, both organic and paid.
• Deep understanding of social media analytics, e-commerce KPIs, and conversion optimization techniques.
• Excellent leadership, communication, and project management skills, with a demonstrated ability to thrive in a remote work environment.
• Proficiency with social media management tools, analytics platforms, and digital marketing software.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits

• Executive-level annual salary with a generous performance-based bonus structure.
• Fully remote work position, offering unparalleled flexibility and autonomy.
• Comprehensive health, dental, and vision insurance plans.
• Significant allowance for professional development, including courses and industry events.
• Opportunity to lead and shape the social media strategy for a growing e-commerce business.