Remote E-commerce Social Media and Content Lead

Placements24; Graafwater; Hybrid; ZAR 988,000 - 1,811,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Professional development

Job summary

Placements24 is seeking a visionary Remote E-commerce Social Media and Content Lead to shape and execute a cohesive strategy that drives brand awareness, engagement, and online sales. This fully remote, full‑time role requires independent work and cross‑functional collaboration.

You will lead content across visuals, video and copy, manage the calendar, grow the online community, and stay ahead of trends to keep Placements24 at the forefront of the e‑commerce landscape.

Qualifications

• 5+ years in social media management and content strategy with e-commerce focus.
• Strong knowledge of major platforms and best practices (IG, FB, TikTok, Pinterest, LinkedIn).
• Proven ability to drive engagement and conversions with content strategy.

Responsibilities

• Develop and execute a social media strategy aligned with e-commerce objectives.
• Lead content creation across visuals, video, and copy for platforms.
• Manage the social media content calendar for a consistent post stream.
• Foster and grow the online community through engagement and moderation.
• Monitor trends, new platforms, and competitor activity for opportunities.
• Analyze performance and provide actionable insights to optimize tactics.
• Collaborate with marketing, design, and product teams for campaigns.
• Manage social media advertising to drive traffic and conversions.
• Stay updated on best practices in social media and e-commerce.

Skills

Social media strategy

Content creation

Copywriting

Video editing basics

Analytics interpretation

Remote work

Education

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Hootsuite

Google Analytics

Job description

About the Role

Our client, an innovative and rapidly growing e-commerce venture, is looking for a visionary Remote E-commerce Social Media and Content Lead to shape and execute their digital brand narrative. This is a fully remote, full‑time position where you will be responsible for developing and implementing a cohesive social media and content strategy that drives brand awareness, engagement, and ultimately, e‑commerce sales. You will lead the creation of compelling content across various platforms, manage the online community, and stay ahead of digital trends to ensure our client remains at the forefront of the market. The ideal candidate possesses a deep understanding of social media dynamics, content marketing principles, and the nuances of the e‑commerce landscape. This role requires exceptional creativity, strategic thinking, and the ability to work autonomously in a remote setting. You will collaborate with various internal teams to ensure a consistent and impactful brand presence online. If you are passionate about building brands, fostering communities, and driving e‑commerce success through exceptional content and social media execution, this is an unparalleled opportunity.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with e‑commerce business objectives.
• Lead the creation, curation, and distribution of engaging content (visuals, video, written) across all relevant social media channels and other digital touchpoints.
• Manage the social media content calendar, ensuring a consistent and high‑quality stream of posts.
• Foster and grow the online community by actively engaging with followers, responding to inquiries, and moderating discussions.
• Monitor social media trends, emerging platforms, and competitor activities to identify opportunities for innovation and engagement.
• Analyze social media and content performance metrics, generating reports and providing actionable insights to optimize strategy and tactics.
• Collaborate with marketing, design, and product teams to ensure brand consistency and campaign alignment.
• Manage social media advertising campaigns to amplify reach and drive targeted traffic and conversions.
• Stay informed about best practices in social media marketing, content strategy, and e‑commerce trends.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media management and content strategy, with a significant focus on e‑commerce.
• Proven track record of developing and executing successful social media and content marketing strategies that drive measurable results.
• Excellent understanding of various social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest, LinkedIn), their algorithms, and best practices.
• Strong content creation skills, including copywriting, basic graphic design, and an eye for visual aesthetics.
• Proficiency in social media management tools (e.g., Sprout Social, Hootsuite) and analytics platforms.
• Experience with e‑commerce platforms and understanding of consumer behavior in online retail.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent communication, collaboration, and project management skills.
• Ability to work independently and manage time effectively in a remote environment.

Benefits

• This is a fully remote position offering maximum flexibility.
• Our client provides a competitive salary, performance‑based incentives, and a comprehensive benefits package.
• Professional development and continuous learning are highly encouraged.
• You will have the opportunity to work with a dynamic, international team and utilize cutting‑edge tools and technologies.
• Join a forward‑thinking company that values creativity, initiative, and results.