Remote E-commerce Product Marketing Manager

Placements24; LegKraal Gate; Hybrid; ZAR 900,000 - 1,100,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Competitive salary package

Professional development

Job summary

Placements24 is seeking a strategic Remote E-commerce Product Marketing Manager to lead product launches and drive market adoption for a growing portfolio of online offerings. This fully remote position rewards a seasoned marketer with proven e-commerce success.

You will craft compelling product positioning, drive GTM plans, and collaborate across product, sales, and marketing to optimize campaigns and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 6 years in product marketing for e-commerce/digital products.
• Proven track record of launching and scaling products in competitive markets.
• Strong knowledge of e-commerce customer journeys and digital channels.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute product marketing strategies and go-to-market plans.
• Define positioning, messaging, and value propositions for target customers.
• Conduct market research, competitive analysis, and customer segmentation.
• Collaborate with product, sales, and marketing to launch and promote products.
• Create marketing collateral and manage digital campaigns (email, social, ads).
• Train sales and support on product features and ROI.
• Manage the marketing budget and track ROI.

Skills

Product marketing

Go-to-market

Market research

Digital marketing

Remote work

Communication

Education

Bachelor's degree

MBA

Tools

CRM systems

Marketing automation

Analytics tools

Email marketing

Job description

About the Role

Our client is seeking an innovative and strategic Remote E-commerce Product Marketing Manager to lead product launches and drive market adoption for their growing portfolio of online offerings. This is a fully remote position, perfect for a seasoned marketing professional with a proven track record in the e-commerce space. You will be responsible for developing compelling product positioning, messaging, and go-to-market strategies that resonate with target audiences and drive demand. Your expertise in understanding customer needs, market dynamics, and competitive landscapes will be critical in shaping product success. If you are a self-motivated, results-driven marketer who thrives in a remote environment and excels at launching impactful e-commerce products, this role is for you.

Key Responsibilities

Develop and execute comprehensive product marketing strategies and go-to-market plans for new and existing e-commerce products.

Define product positioning, value propositions, and messaging that clearly articulate the benefits and differentiation to target customers.

Conduct market research, competitive analysis, and customer segmentation to identify opportunities and inform marketing strategies.

Collaborate closely with product management, sales, and marketing teams to ensure successful product launches and ongoing promotion.

Create compelling marketing collateral, including website content, sales enablement materials, presentations, and case studies.

Develop and manage digital marketing campaigns, including email, social media, content marketing, and paid advertising, to drive product awareness and adoption.

Analyze product performance, customer feedback, and market trends to identify areas for improvement and optimize marketing efforts.

Train and enable the sales and customer support teams on product features, benefits, and value propositions.

Manage the product marketing budget and track ROI for all marketing initiatives.

Requirements

Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Minimum of 6 years of experience in product marketing, with a strong emphasis on e-commerce and digital products.

Proven track record of successfully launching and scaling products in a competitive market.

Deep understanding of e-commerce customer journeys, market dynamics, and digital marketing channels.

Exceptional ability to develop compelling messaging and positioning strategies.

Strong analytical skills with the ability to interpret market data and performance metrics.

Excellent written and verbal communication, presentation, and interpersonal skills.

Proficiency in marketing automation tools and CRM systems.

Experience working effectively in a remote team environment, demonstrating strong self-discipline and organizational skills.

Benefits

This role offers the ultimate flexibility with a fully remote work arrangement, enabling you to work from any location.

Our client provides a highly competitive salary package, reflecting your expertise and contributions.

Professional development opportunities are readily available, with support for ongoing learning and skill enhancement.

You will be joining a forward-thinking company that values innovation, collaboration, and measurable results.

While remote, the company ensures strong team cohesion through regular virtual meetings and collaborative platforms.

This position offers the chance to make a significant impact on product success and drive the growth of a leading e-commerce business from your preferred location.