Remote E-commerce Product Marketing Leader

Placements24; LegKraal Gate; Hybrid; ZAR 900,000 - 1,100,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Competitive salary package

Professional development

Job summary

Placements24 is seeking a strategic Remote E-commerce Product Marketing Manager to lead product launches and drive market adoption for a growing portfolio of online offerings. This fully remote position rewards a seasoned marketer with proven e-commerce success.

You will craft compelling product positioning, drive GTM plans, and collaborate across product, sales, and marketing to optimize campaigns and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 6 years in product marketing for e-commerce/digital products.
• Proven track record of launching and scaling products in competitive markets.
• Strong knowledge of e-commerce customer journeys and digital channels.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute product marketing strategies and go-to-market plans.
• Define positioning, messaging, and value propositions for target customers.
• Conduct market research, competitive analysis, and customer segmentation.
• Collaborate with product, sales, and marketing to launch and promote products.
• Create marketing collateral and manage digital campaigns (email, social, ads).
• Train sales and support on product features and ROI.
• Manage the marketing budget and track ROI.

Skills

Product marketing

Go-to-market

Market research

Digital marketing

Remote work

Communication

Education

Bachelor's degree

MBA

Tools

CRM systems

Marketing automation

Analytics tools

Email marketing

Job description

Placements24 is seeking a strategic Remote E-commerce Product Marketing Manager to lead product launches and drive market adoption for a growing portfolio of online offerings. This fully remote position rewards a seasoned marketer with proven e-commerce success.

You will craft compelling product positioning, drive GTM plans, and collaborate across product, sales, and marketing to optimize campaigns and ROI.