Remote E-commerce Performance Lead

Placements24; Benoni; Hybrid; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Benefits package

Learning & development

Job summary

Placements24 is seeking an E-commerce Performance Marketing Lead to join our remote team. This analytical, results-driven role focuses on driving qualified traffic, maximizing ROAS, and scaling paid channels across SEM, social, display, and affiliate networks.

You will analyze campaigns with Google Analytics and other tools, set ROAS/CPA targets, run A/B tests, and collaborate with content and creative teams to deliver high-performing assets.

Qualifications

• 5+ years of experience in performance marketing, with a strong focus on e-commerce.
• Experience managing and scaling paid acquisition across SEM, Paid Social, Display, and Affiliate.
• Proficiency with Google Ads, Facebook Ads Manager, and other major platforms.

Responsibilities

• Develop and execute performance marketing strategies across paid search, paid social, display, and affiliate channels to drive e-commerce sales and customer acquisition.
• Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, and other networks; set targets (ROAS, CPA, CPL) and monitor performance.
• Conduct in-depth analysis of campaign data, website analytics, and customer behavior to uncover insights and drive decisions.
• Manage performance marketing budget, allocating spend to maximize ROI.
• A/B test ad copy, creative, landing pages, and targeting strategies to improve effectiveness.
• Collaborate with content and creative teams to develop high-performing ad assets and landing pages.
• Stay updated on trends and best practices in performance marketing and e-commerce.
• Prepare and present regular performance reports to senior management.

Skills

Strategic thinking

Analytical

AB testing

Campaign optimization

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

Job description

Placements24 is seeking an E-commerce Performance Marketing Lead to join our remote team. This analytical, results-driven role focuses on driving qualified traffic, maximizing ROAS, and scaling paid channels across SEM, social, display, and affiliate networks.

You will analyze campaigns with Google Analytics and other tools, set ROAS/CPA targets, run A/B tests, and collaborate with content and creative teams to deliver high-performing assets.