Remote Performance Marketing Lead: ROI-Driven

Placements24; Randburg; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote work

Performance bonuses

Health insurance

Paid time off

Learning & development

Career advancement

Job summary

Placements24 is seeking a highly analytical Performance Marketing Manager to lead paid campaigns across SEM, paid social, display, and affiliate channels for a fast-growing e-commerce business. This fully remote role requires 5+ years of experience, budget ownership, and strong ROI delivery, with collaboration across marketing, sales, and product teams to optimize acquisition and revenue.

The ideal candidate is data-driven, proficient with Google Ads, Meta Ads Manager, GA/Adobe Analytics, and

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
• Minimum of 5 years of experience in performance marketing with emphasis on paid acquisition channels.
• Experience managing substantial advertising budgets and achieving measurable ROI.
• Proficiency with Google Ads, Facebook Ads Manager, and other major paid social platforms.
• Experience with analytics tools such as Google Analytics or Adobe Analytics.
• Certifications from Google, Meta, or similar are desirable.
• Ability to work independently in a remote environment.

Responsibilities

• Develop data-driven performance marketing strategies across channels (Google Ads, Facebook/Instagram, LinkedIn, affiliate networks).
• Manage and optimize paid advertising campaigns including budget allocation and bid management.
• Conduct keyword research, audience analysis, and competitive intelligence.
• Monitor campaign performance and analyze CPA, ROAS, CTR, and conversions.
• Implement A/B testing on ads and landing pages.
• Collaborate with creatives on ad copy and landing page experiences.
• Analyze website data to understand user behavior and campaign impact.
• Provide regular performance reports and optimization recommendations to senior management.
• Stay current with trends and best practices in performance marketing.
• Manage relationships with ad platforms and external agencies.

Skills

Analytical thinking

Independent work

Communication

Education

Bachelor's degree in Marketing/Business/Economics/Statistics

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

Job description

Placements24 is seeking a highly analytical Performance Marketing Manager to lead paid campaigns across SEM, paid social, display, and affiliate channels for a fast-growing e-commerce business. This fully remote role requires 5+ years of experience, budget ownership, and strong ROI delivery, with collaboration across marketing, sales, and product teams to optimize acquisition and revenue.

The ideal candidate is data-driven, proficient with Google Ads, Meta Ads Manager, GA/Adobe Analytics, and