Remote E-commerce Growth Marketing Lead

Placements24; Stellenbosch; Hybrid; ZAR 700,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Professional development

Remote-friendly culture

Job summary

Placements24 in Stellenbosch, South Africa, seeks an experienced E-commerce Marketing Manager to lead digital growth for its online retailer client. This remote-first role requires crafting and executing data-driven strategies across SEO, SEM, email, social and affiliates to drive traffic and revenue.

You will manage paid campaigns on Google Ads, Facebook and Instagram, oversee content marketing, and collaborate with operations and product teams to optimize the customer journey.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Media, or related field is required.
• Minimum 7 years in digital marketing with a strong e-commerce focus.
• Proven track record of data-driven marketing that drives measurable results.
• Expertise in SEO, SEM, PPC, social ads, email marketing and content marketing.
• Proficiency with web analytics tools (Google Analytics) and marketing automation platforms.

Responsibilities

• Develop and implement integrated digital marketing strategies (SEO, SEM, social, email, affiliate).
• Manage and optimize paid campaigns across Google Ads, Facebook Ads, Instagram Ads for ROI.
• Oversee content marketing strategy and distribution across channels.
• Drive acquisition and retention through targeted email and CRM initiatives.
• Analyze website performance, conversion rates, and customer behavior for growth opportunities.
• Collaborate with e-commerce operations and product teams to ensure a seamless customer journey.
• Stay ahead of industry trends and best practices in digital marketing and e-commerce.
• Manage the digital marketing budget for optimal resource allocation.
• Report campaign performance and insights to senior management.

Skills

Strategic thinking

Leadership

Data analysis

Communication

Project management

Remote work

Education

Bachelor's degree in Marketing, Business, Digital Media, or related field

Tools

Google Analytics

Marketing automation platforms

Job description

Placements24 in Stellenbosch, South Africa, seeks an experienced E-commerce Marketing Manager to lead digital growth for its online retailer client. This remote-first role requires crafting and executing data-driven strategies across SEO, SEM, email, social and affiliates to drive traffic and revenue.

You will manage paid campaigns on Google Ads, Facebook and Instagram, oversee content marketing, and collaborate with operations and product teams to optimize the customer journey.