Remote Digital Marketing Lead - E-commerce Growth

Placements24; Benoni; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Remote work flexibility

Competitive compensation

Bonuses based on performance

Professional development opportunities

Employee discounts on products

Generous paid time off

Job summary

Placements24 is seeking a consummate Digital Marketing Manager to lead ecommerce marketing initiatives in a fully remote SA setting. You will design, execute, and optimize campaigns across SEO/SEM, email, content, and social media to drive traffic, engagement, and conversions.

You will analyze performance, manage budgets, and collaborate with design and web teams to improve user experience and conversions. A strong analytics mindset and CRO experience are essential.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Minimum 5 years of digital marketing experience with e-commerce/retail.
• Proven track record across campaigns and channels.
• Strong analytics and CRO experience.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy for the ecommerce platform.
• Manage and optimize paid advertising campaigns (SEM, social ads) for ROI and target CPA.
• Implement and refine SEO strategies to improve organic rankings.
• Develop and manage email marketing campaigns with segmentation and automation.
• Oversee social media presence, content, and community engagement to build brand loyalty.
• Create and manage a content marketing calendar for diverse platforms.
• Analyze website performance and campaign results using Google Analytics.
• Collaborate with web development and design teams to optimize UX and conversion funnels.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Manage the digital marketing budget effectively to maximize impact.
• Identify new digital marketing opportunities and test innovative approaches.

Skills

Digital marketing strategy

Paid ads management

SEO/SEM

Email marketing

Content marketing

Social media marketing

Analytics (GA)

A/B testing/CRO

Remote work

Communication

Education

Bachelor's degree in Marketing or related

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Email platform

Job description

Placements24 is seeking a consummate Digital Marketing Manager to lead ecommerce marketing initiatives in a fully remote SA setting. You will design, execute, and optimize campaigns across SEO/SEM, email, content, and social media to drive traffic, engagement, and conversions.

You will analyze performance, manage budgets, and collaborate with design and web teams to improve user experience and conversions. A strong analytics mindset and CRO experience are essential.