Remote E-commerce Conversion Rate Optimizer

Placements24; Soweto; Hybrid; ZAR 997,000 - 1,995,000; Full time

Benefits offered by this job

Fully remote

Competitive rate

Impact on revenue

CRO tools exposure

Global online business

Job summary

Placements24 is seeking a highly analytical Remote Conversion Rate Optimizer to join its e-commerce team. This fully remote role focuses on removing friction in the customer journey and implementing data-driven strategies to maximize conversions and revenue.

The candidate will lead A/B and multivariate testing, leverage tools like Google Analytics, Hotjar, and Optimizely, and collaborate with design, development, and marketing teams to deliver measurable improvements in conversions and AOV.

Qualifications

• Bachelor's degree in a relevant field.

Responsibilities

• Conduct thorough analysis of website user behavior to identify drop-off points and improvement areas in the conversion funnel.
• Develop and execute comprehensive A/B and multivariate testing strategies to optimize design, UX, and CTAs.
• Utilize analytics tools (Google Analytics, Hotjar, Crazy Egg) to gather insights and inform testing hypotheses.
• Design and implement landing page optimizations to improve conversion rates for campaigns.
• Collaborate with UX/UI designers, developers, and marketing to implement changes and ensure a seamless user experience.
• Monitor KPIs related to conversion rates, AOV, and cart abandonment; report progress and results.
• Stay updated on CRO trends and best practices to drive revenue growth.
• Translate data insights into clear, actionable recommendations for stakeholders.
• Continuously seek opportunities to enhance the customer journey and online revenue.

Skills

CRO experience

A/B testing

Web analytics

User psychology

Data analysis

Experiment design

Remote collaboration

Education

Bachelor's degree in Marketing/Statistics/Psychology/CS

Tools

Google Analytics

Adobe Analytics

Hotjar

Crazy Egg

Optimizely

VWO

Google Optimize

Job description

About the Role

Our client is looking for a highly analytical and experienced Remote Conversion Rate Optimizer (CRO) to join their dedicated e-commerce team. This fully remote role is focused on identifying friction points in the customer journey and implementing data-driven strategies to maximize conversions on their online platform. You will be instrumental in increasing sales, average order value, and customer satisfaction through rigorous testing and optimization. The ideal candidate is a master of user psychology, data analysis, and A/B testing, with a proven track record of driving tangible improvements in e-commerce performance. This position offers the flexibility of remote work and the chance to significantly impact online revenue.

Key Responsibilities

• Conduct thorough analysis of website user behavior, identifying key drop-off points and areas for improvement in the conversion funnel.
• Develop and execute comprehensive A/B testing and multivariate testing strategies to optimize website design, user experience, and calls-to-action.
• Utilize analytics tools (e.g., Google Analytics, Hotjar, Crazy Egg) to gather insights and inform testing hypotheses.
• Design and implement landing page optimizations to improve conversion rates for marketing campaigns.
• Collaborate with UX/UI designers, developers, and marketing teams to implement recommended changes and ensure a seamless user experience.
• Monitor key performance indicators (KPIs) related to conversion rates, average order value, and cart abandonment, reporting on progress and results.
• Stay updated on the latest CRO trends, best practices, and emerging technologies in the e-commerce space.
• Translate complex data into clear, actionable recommendations for stakeholders.
• Continuously seek new opportunities to enhance the customer journey and drive revenue growth.

Requirements

• Proven experience as a CRO Specialist or in a similar role with a strong focus on e-commerce websites.
• Demonstrated success in designing and implementing A/B tests and other optimization strategies that have resulted in significant conversion rate improvements.
• In-depth knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics) and user behavior analysis tools (e.g., Hotjar, Crazy Egg).
• Proficiency in A/B testing platforms (e.g., Optimizely, VWO, Google Optimize).
• Strong understanding of UX/UI principles, web design, and user psychology.
• Excellent analytical, problem-solving, and critical thinking skills.
• Effective communication and presentation skills, with the ability to clearly articulate findings and recommendations.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Experience with e-commerce platforms is highly desirable.
• Bachelor's degree in Marketing, Statistics, Psychology, Computer Science, or a related field.

Benefits

• Fully remote work arrangement offering exceptional flexibility.
• Competitive contract rate based on experience and performance.
• Opportunity to directly impact revenue growth and customer experience for an e-commerce business.
• Exposure to cutting-edge CRO tools and methodologies.
• Potential for ongoing engagement based on successful project outcomes.
• Work from anywhere and contribute to a global online business.