Remote E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Pretoria; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary

Home office setup allowance

Access to CRO tools

Job summary

Placements24 is seeking a highly analytical and result oriented Remote E-commerce Conversion Rate Optimization (CRO) Specialist to join their fully remote team. You will analyze user behavior, design and run A/B tests, and drive improvements to conversion rate, AOV, and CLV across e-commerce sites.

The role requires strong data analytics, UX understanding, and experience with tools like Google Optimize, Optimizely, and Heatmaps.

Qualifications

• Proven CRO role with a focus on e-commerce optimisation.
• Strong grasp of A/B/multivariate testing and statistics.
• Experience with heatmaps and session recordings.
• Remote-friendly with excellent communication skills.

Responsibilities

• Analyze user behavior and funnels to identify improvement areas.
• Design and manage A/B and multivariate tests.
• Develop data-driven hypotheses and prioritise experiments.
• Collaborate with UX/UI and development teams to implement changes.
• Monitor CRO metrics and report insights to stakeholders.
• Stay updated on CRO tools and best practices.

Skills

A/B testing

Data analysis

UX principles

Remote work

Communication

Tools

Google Optimize

Optimizely

VWO

Google Analytics

Adobe Analytics

Hotjar

FullStory

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Remote E-commerce Conversion Rate Optimization (CRO) Specialist to join their fully remote team. In this critical role, you will be responsible for maximizing the conversion rates and overall performance of our client's e-commerce websites through strategic testing and data analysis. You will dive deep into user behavior, identify friction points in the customer journey, and design and execute experiments to improve key metrics like conversion rate, average order value, and customer lifetime value. This is a remote-first position, ideal for a self-motivated individual who excels in a virtual environment and is passionate about driving measurable e-commerce growth. You will work closely with marketing, product, and development teams to implement changes that directly impact the bottom line. We are looking for a proactive problem-solver with a strong understanding of UX principles, data analytics, and A/B testing methodologies. If you have a proven ability to boost online sales through scientific optimization, this remote role offers an exceptional opportunity.

Key Responsibilities

• Conduct thorough analysis of website user behavior, traffic data, and conversion funnels to identify areas for improvement.
• Design, implement, and manage A/B tests, multivariate tests, and other experiments across the e-commerce website and landing pages.
• Develop hypotheses based on data and user research to drive testing strategies.
• Analyze test results, interpret data, and provide clear, actionable recommendations for optimization.
• Collaborate with UX/UI designers and developers to implement winning test variations and website improvements.
• Monitor key e-commerce metrics and KPIs related to conversion, revenue, and user experience.
• Stay current with the latest CRO best practices, tools, and emerging technologies.
• Create detailed reports and presentations to communicate findings and strategies to stakeholders.
• Contribute to the overall e-commerce strategy by providing data-driven insights.
• Ensure a seamless and intuitive customer journey from discovery to purchase.

Requirements

• Proven experience as a CRO Specialist, E-commerce Analyst, or similar role with a focus on conversion optimization.
• Strong understanding of A/B testing methodologies, statistical analysis, and experimental design.
• Proficiency with CRO tools such as Google Optimize, Optimizely, VWO, or similar platforms.
• Expertise in web analytics tools like Google Analytics, Adobe Analytics, or similar.
• Solid understanding of user experience (UX) principles and best practices.
• Experience with heatmaps, session recordings, and user feedback tools (e.g., Hotjar, FullStory).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, capable of explaining complex data clearly.
• Ability to work independently and manage multiple projects in a remote setting.
• Familiarity with e-commerce platforms and digital marketing channels is a plus.

Benefits

• Fully remote position, offering exceptional work-life balance and flexibility.
• Competitive salary and performance-based incentives.
• Opportunity to significantly impact the growth of a leading e-commerce business.
• Allowance for home office setup and continuous learning resources.
• Access to cutting-edge CRO tools and technologies.
• Collaborative virtual team environment with regular virtual meetups.
• Potential for significant career advancement within the organization.