Remote Digital Marketing Strategist for E-commerce Growth

Placements24; Bloemfontein; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Fully remote

Flexible working hours

Professional development opportunities

Collaborative digital team

Job summary

Placements24 is seeking a Digital Marketing Specialist to drive our e-commerce growth remotely across South Africa. You will lead strategies across SEO, SEM, social media, and email marketing, while analyzing performance data to optimize campaigns and customer acquisition.

Ideal candidates have strong experience in Google Analytics, Google Ads, Facebook Ads Manager, and CMS/e-commerce platforms. A proactive, data-driven approach and excellent communication are essential for success in a fully

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role with e-commerce focus.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social media, and email marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads) to achieve KPIs and ROI.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic rankings.
• Create and schedule engaging content for social media and monitor community interactions.
• Design and execute email marketing campaigns with segmentation and A/B testing.
• Analyze website traffic and user behavior using Google Analytics to identify improvements.
• Monitor competitor activities and industry trends to stay ahead.
• Collaborate with cross-functional teams for consistent brand messaging.
• Prepare regular performance reports and present insights to stakeholders.
• Continuously test and iterate on campaigns to maximize effectiveness.

Skills

SEO

SEM

Social media

Email marketing

Analytics

CMS

E-commerce

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEO platforms

CMS

E-commerce platforms

Job description

Placements24 is seeking a Digital Marketing Specialist to drive our e-commerce growth remotely across South Africa. You will lead strategies across SEO, SEM, social media, and email marketing, while analyzing performance data to optimize campaigns and customer acquisition.

Ideal candidates have strong experience in Google Analytics, Google Ads, Facebook Ads Manager, and CMS/e-commerce platforms. A proactive, data-driven approach and excellent communication are essential for success in a fully