Remote Digital Marketing Strategist for FMCG E‑Commerce

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible working hours

Medical aid

Provident fund

Online training

Job summary

Placements24 is partnering with a leading e-commerce FMCG brand to recruit a Remote Digital Marketing Strategist. You will craft and execute strategies across SEO, SEM, social media, content, and email to drive online sales and brand visibility.

The ideal candidate has 4+ years in digital marketing, strong analytics, and hands-on experience with Google Analytics and Google Ads. You will collaborate with ecommerce and creative teams to optimize the customer journey in a fully remote South Africa

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Minimum 4 years in digital marketing with e-commerce/FMCG focus.
• Proven expertise in SEO, SEM, social ads, content and email marketing.
• Proficiency with Google Analytics, Google Ads and social platforms.
• Excellent analytical skills to translate data into strategy.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversion for our e-commerce FMCG brands.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs and ROI.
• Implement and refine SEO strategies to improve organic search rankings and website visibility.
• Develop and manage engaging content marketing initiatives, including blog posts, social media content, and website copy.
• Oversee email marketing campaigns, including list segmentation, automation, and performance tracking.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Analytics

Copywriting

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Job description

Placements24 is partnering with a leading e-commerce FMCG brand to recruit a Remote Digital Marketing Strategist. You will craft and execute strategies across SEO, SEM, social media, content, and email to drive online sales and brand visibility.

The ideal candidate has 4+ years in digital marketing, strong analytics, and hands-on experience with Google Analytics and Google Ads. You will collaborate with ecommerce and creative teams to optimize the customer journey in a fully remote South Africa