Remote Digital Marketing & E-commerce Growth Strategist

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Job summary

Placements24 is seeking a Digital Marketing & E-commerce Strategist to shape and execute online growth strategies from Pretoria, Gauteng. You will craft multi-channel campaigns, optimize the e-commerce site for conversions and visibility, and drive customer acquisition and retention with data-driven insights.

The role demands leadership, strong analytics, and end-to-end campaign management, including budget oversight and cross-functional collaboration.

Qualifications

• 6+ years in digital marketing and e-commerce strategy.
• Experience delivering multi-channel campaigns across SEO, SEM, social, content and email.
• Strong analytics and data-driven decision-making with CRO and A/B testing.
• Proven ability to grow e-commerce revenue and improve customer lifetime value.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Develop and execute a holistic digital marketing strategy.
• Optimize the e-commerce website for UX, conversion and SEO.
• Grow social media presence and brand advocacy.
• Plan and oversee paid campaigns across digital channels with ROI focus.
• Analyze market trends and competitor activity to identify opportunities.
• Collaborate with product, sales and design for cohesive campaigns.
• Manage the digital marketing budget and KPI tracking.
• Provide strategic guidance to senior management on performance.

Skills

SEO

SEM

Content marketing

Email marketing

Analytics

A/B testing

CRO

Budget management

Leadership

Education

Bachelor's or Master's in Marketing or related field

Tools

Google Analytics

SEMrush

Job description

Placements24 is seeking a Digital Marketing & E-commerce Strategist to shape and execute online growth strategies from Pretoria, Gauteng. You will craft multi-channel campaigns, optimize the e-commerce site for conversions and visibility, and drive customer acquisition and retention with data-driven insights.

The role demands leadership, strong analytics, and end-to-end campaign management, including budget oversight and cross-functional collaboration.