Remote Retail Growth Marketing Strategist

Placements24; Durban; Hybrid; ZAR 612,000 - 748,000; Full time

Benefits offered by this job

Remote work

Health benefits

Professional development

Tech stipend

Home office setup

Job summary

Placements24 is seeking a Remote Digital Marketing Strategist to lead e-commerce marketing efforts from anywhere in South Africa. You will shape digital strategies across SEO, SEM, content, email, and social channels, driving online visibility and customer acquisition.

The role requires 5+ years in digital marketing with retail focus, strong analytics, and experience with marketing automation and CRM systems.

Qualifications

• 5+ years of digital marketing experience with e-commerce/retail focus.
• Proven ability to develop and execute full-funnel digital strategies.
• Expertise in SEO, SEM, PPC, social media, email marketing, and content creation.
• Proficiency with analytics tools such as Google Analytics or Adobe Analytics.
• Experience with marketing automation platforms and CRM systems.
• Bachelor’s degree in Marketing or related field preferred.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve ROI and CPA targets.
• Create engaging content for diverse digital platforms while ensuring brand consistency.
• Analyze website traffic and user behavior using analytics tools to identify trends and optimize campaigns.
• Develop and execute email marketing campaigns to nurture leads and drive retention.
• Manage social profiles, engage with the online community, and grow followers.
• Collaborate with e-commerce teams to align marketing with sales funnels.
• Stay up-to-date with digital marketing trends, tools, and best practices.
• Prepare regular reports on campaign performance, metrics, and insights.

Skills

Digital marketing

E-commerce

SEO

SEM

Content creation

Analytics

Email marketing

CRM

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Adobe Analytics

Marketing automation

CRM platforms

Job description

Placements24 is seeking a Remote Digital Marketing Strategist to lead e-commerce marketing efforts from anywhere in South Africa. You will shape digital strategies across SEO, SEM, content, email, and social channels, driving online visibility and customer acquisition.

The role requires 5+ years in digital marketing with retail focus, strong analytics, and experience with marketing automation and CRM systems.