Digital Marketing Specialist - Hospitality

Placements24; Centurion; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Flexible remote work

Diverse hospitality clients

Professional development

Job summary

Placements24 is seeking a creative and analytical Digital Marketing Specialist to support hospitality brands remotely from Centurion. You will develop and execute integrated digital marketing strategies to increase online bookings and brand visibility across SEO, SEM, social media, email, and content channels.

You will collaborate with hotel management and marketing teams, analyze campaign performance with Google Analytics, and craft compelling website copy and promotions for a diverse client

Qualifications

• Proven experience as a Digital Marketing Specialist with online campaign focus.
• Experience with SEO, SEM, social media, and email marketing platforms.
• Proficiency in web analytics and KPI reporting (Google Analytics).
• Excellent copywriting and content creation skills.
• Bachelor's degree in Marketing, Communications, or related field.
• Hospitality industry experience is a plus for this remote role.

Responsibilities

• Develop and manage integrated digital marketing campaigns across SEO, SEM, social media, email, and content.
• Optimize social media profiles and create engaging content to grow online communities.
• Analyze website traffic and campaign ROI to inform strategy.
• Create website copy, blog posts, and promotional content for hospitality clients.
• Monitor industry trends and competitors to identify new opportunities.
• Collaborate with design and development teams to ensure strong user journeys.

Skills

Digital marketing

SEO

SEM

Social media

Email marketing

Content creation

Analytics

Copywriting

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

Social media platforms

Job description

About the Role

Our client is seeking a creative and analytical Digital Marketing Specialist to join their team, supporting hospitality businesses remotely from Centurion . This role is pivotal in developing and executing comprehensive digital marketing strategies to enhance online presence, drive bookings, and engage with target audiences. You will leverage various digital channels to achieve marketing objectives, working closely with hotel management and marketing teams. This is a fully remote position, offering the flexibility to work from anywhere while contributing to the success of our client's diverse portfolio of hospitality properties.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across channels like SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize social media profiles, creating engaging content and fostering online community interaction.
• Analyze website traffic, campaign performance, and ROI using tools such as Google Analytics to identify insights and inform strategy.
• Create compelling marketing content, including website copy, blog posts, and promotional materials, tailored for the hospitality sector.
• Monitor industry trends and competitor activities to identify new opportunities and maintain a competitive edge.
• Collaborate with design and web development teams to ensure website usability and effective user journeys.

Requirements

• Proven experience as a Digital Marketing Specialist , with a strong focus on online campaign management and execution.
• Demonstrable experience with SEO, SEM, social media marketing, and email marketing platforms.
• Proficiency in web analytics tools (e.g., Google Analytics) and reporting on key performance indicators.
• Excellent content creation and copywriting skills, with a keen eye for detail.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in the hospitality industry is a significant advantage for this remote role.

Benefits

• Competitive salary commensurate with experience and fully remote work.
• Opportunity to work with a diverse range of hospitality clients and brands.
• Professional development and continuous learning opportunities in digital marketing.
• Flexible working hours and a supportive remote work culture.
• Contribution to innovative marketing strategies within the vibrant tourism sector.