Remote Digital Marketing Manager - FMCG

Placements24; Randfontein; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Competitive remote salary

Health insurance

Paid time off

Online learning opportunities

Job summary

Placements24 is seeking an accomplished Digital Marketing Manager to lead innovative online campaigns for a diverse FMCG portfolio. This remote-first role demands a strategic thinker who can optimize paid and organic channels, drive engagement, and support sales objectives from anywhere.

The ideal candidate will bring 5+ years in digital marketing, strong analytics, and experience with SEO, SEM, social media, content marketing, and CRM tools.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 5 years of progressive digital marketing experience, preferably in FMCG.
• Proven expertise across SEO, SEM, social media, content and email marketing.
• Track record in managing and optimizing digital ad campaigns (Google/Facebook).
• Strong analytics using Google Analytics and other tools.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across online channels.
• Manage and optimize paid campaigns to maximize ROI and KPIs.
• Oversee creation of engaging digital content for target audiences.
• Drive website traffic, lead generation, and conversion rates.
• Analyze performance data and provide actionable insights.
• Manage social media, community engagement, and brand advocacy.
• Stay ahead of FMCG digital marketing trends and best practices.
• Collaborate with internal teams and external agencies in a remote setting.
• Oversee digital marketing budget and resource allocation.
• Develop and implement A/B testing strategies.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Google Analytics

UX principles

Communication skills

Education

Bachelor's degree in Marketing, Digital Media, Communications, or related field

Tools

Google Ads

Facebook Ads

Marketing automation tools

CRM systems

Job description

About the Role

Our client, a prominent entity in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and forward-thinking Digital Marketing Manager to join their team. This position is designed as a fully remote role, offering unparalleled flexibility and the opportunity to manage digital marketing initiatives from anywhere. You will be responsible for developing and executing innovative digital strategies to enhance online brand presence, drive customer engagement, and support sales objectives for our client's diverse portfolio of FMCG products. The ideal candidate will possess extensive experience in digital marketing, a deep understanding of the FMCG market, and a proven ability to lead successful online campaigns. This is a remote-first opportunity, requiring a self-motivated individual who excels in a virtual team environment and is adept at leveraging digital tools to achieve business goals. You will play a crucial role in shaping our client's digital footprint and connecting with consumers online, regardless of geographical location. This role is ideal for a proactive marketer who thrives on innovation and continuous learning in the digital space.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across all relevant online channels (SEO, SEM, social media, email marketing, content marketing, etc).
• Manage and optimize paid advertising campaigns to maximize ROI and achieve key performance indicators (KPIs).
• Oversee the creation of engaging and high-quality digital content that resonates with target audiences.
• Drive website traffic, lead generation, and conversion rates through effective digital tactics.
• Analyze digital marketing performance data, providing actionable insights and recommendations for improvement.
• Manage the social media presence, fostering community engagement and brand advocacy.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, particularly within the FMCG sector.
• Collaborate effectively with internal teams (e.g., brand, sales) and external agencies in a remote setting.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Develop and implement A/B testing strategies to optimize campaign performance.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of progressive experience in digital marketing, with a significant portion in the FMCG sector.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Demonstrated success in managing and optimizing digital advertising campaigns (e.g., Google Ads, Facebook Ads).
• Strong analytical skills with proficiency in Google Analytics and other digital analytics platforms.
• Excellent understanding of website management and user experience (UX) principles.
• Exceptional written and verbal communication skills, with the ability to craft compelling online content.
• Proven ability to work independently, manage time effectively, and thrive in a remote work environment.
• Experience with marketing automation tools and CRM systems is a plus.
• Must have reliable internet access and a dedicated home office setup.

Benefits

• Competitive remote salary with potential performance bonuses.
• Comprehensive health insurance coverage.
• Generous paid time off and holidays.
• Opportunities for continuous learning and professional development through online courses and certifications.
• The flexibility and autonomy of a fully remote position.
• Be part of an innovative and forward-thinking marketing team within the dynamic FMCG industry.
• Access to cutting-edge digital marketing tools and technologies.