Remote Digital Marketing Specialist — E-commerce FMCG

Placements24; Klerksdorp; Hybrid; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 is seeking a talented Digital Marketing Specialist to drive the e-commerce strategy for a leading FMCG client in a fully remote role. You will develop data-driven campaigns across SEO, SEM, social, email, and content, optimize the e-commerce site, and analyze performance with Google Analytics to improve online sales.

Ideal candidate has 3–5 years of digital marketing experience, a bachelor's in marketing or related field, and strong copywriting and analytical skills for a remote,

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 3–5 years of digital marketing experience, with e-commerce and FMCG focus.
• Proven SEO/SEM, social media, and email marketing track record.
• Proficient in Google Analytics, Google Ads, social platforms, and email tools.
• Excellent content creation and copywriting skills.
• Strong data interpretation and decision-making abilities.

Responsibilities

• Develop data-driven digital marketing campaigns across SEO, SEM, social media, email, and display ads.
• Optimize the e-commerce website to improve UX, conversions, and online sales.
• Create engaging content for digital channels (website, blogs, social, emails).
• Conduct keyword research and implement SEO best practices for rankings.
• Manage paid campaigns from setup to analysis, ensuring ROI.
• Monitor website traffic and campaign performance with analytics tools.
• Stay updated on digital marketing trends in FMCG and e-commerce.
• Collaborate with Brand Management and Creative teams for consistency.
• Manage the digital marketing budget to maximize impact.

Skills

Digital marketing

SEO

SEM

Social media

Content creation

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Social media management

Email marketing

Job description

Placements24 is seeking a talented Digital Marketing Specialist to drive the e-commerce strategy for a leading FMCG client in a fully remote role. You will develop data-driven campaigns across SEO, SEM, social, email, and content, optimize the e-commerce site, and analyze performance with Google Analytics to improve online sales.

Ideal candidate has 3–5 years of digital marketing experience, a bachelor's in marketing or related field, and strong copywriting and analytical skills for a remote,