Remote Digital Marketing Strategist for FMCG Brands

Placements24; Rustenburg; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Fully remote

Professional development

Conferences attendance

Collaborative virtual team

Job summary

Placements24 is seeking a data-driven Digital Marketing Specialist to join a remote team supporting FMCG brands. You will drive online visibility, engagement, and sales through integrated digital channels including social media, SEO/SEM, email campaigns, and content creation.

You will manage campaigns, analyze performance, and optimise strategies to maximise reach and conversion. This fully remote role offers flexibility and opportunities for industry conference attendance and professional

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Portfolio of successful online campaigns in relevant sectors.
• Experience in FMCG is highly desirable.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for FMCG brands.
• Manage and optimize social media campaigns, content calendars, and community engagement.
• Execute SEO and SEM strategies to improve rankings and visibility, driving leads.
• Design and manage email marketing campaigns, including segmentation and performance analysis.
• Create engaging digital content, including website copy, blogs, videos, and infographics.
• Analyze website traffic, campaign performance, and conversions using analytics tools and provide actionable insights.

Skills

Digital marketing

SEO/SEM

Social media marketing

Content marketing

Google Analytics

Google Ads

Email marketing

Creative storytelling

Communication skills

Education

Bachelor's degree in Marketing/Digital Media/Communications

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

Placements24 is seeking a data-driven Digital Marketing Specialist to join a remote team supporting FMCG brands. You will drive online visibility, engagement, and sales through integrated digital channels including social media, SEO/SEM, email campaigns, and content creation.

You will manage campaigns, analyze performance, and optimise strategies to maximise reach and conversion. This fully remote role offers flexibility and opportunities for industry conference attendance and professional