Remote Digital Marketing Specialist — E-commerce Growth

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Health insurance

Generous leave

Professional development budget

Job summary

Placements24 is seeking a creative and results-driven Digital Marketing Specialist for a fully remote role focused on retail/e-commerce. You will develop and execute comprehensive online strategies to boost brand awareness, drive traffic, and increase online sales across social, email, SEO/SEM, and display channels.

The ideal candidate has strong SEO/SEM, content marketing, and analytics skills, with excellent copywriting and communication.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on retail or e-commerce.
• Solid understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
• Excellent written and verbal communication skills, with a knack for creative copywriting.
• Ability to work independently and manage multiple projects effectively in a remote work environment.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across social media, email, SEO/SEM, and display advertising.
• Create engaging and persuasive marketing content, including ad copy, social media posts, and email newsletters.
• Monitor and analyze campaign performance using analytics tools, providing regular reports and actionable insights.
• Optimize website content and user experience for search engines to improve organic visibility.
• Collaborate with the sales and product teams to align marketing efforts with business objectives.
• Stay abreast of the latest digital marketing trends, tools, and best practices to ensure continuous innovation.

Skills

Digital marketing

SEO/SEM

Content marketing

Analytics

Copywriting

Remote work

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Facebook Ads Manager

Job description

Placements24 is seeking a creative and results-driven Digital Marketing Specialist for a fully remote role focused on retail/e-commerce. You will develop and execute comprehensive online strategies to boost brand awareness, drive traffic, and increase online sales across social, email, SEO/SEM, and display channels.

The ideal candidate has strong SEO/SEM, content marketing, and analytics skills, with excellent copywriting and communication.