Remote Digital Marketing Manager (Mossel Bay)

Placements24; Mossel Bay; Hybrid; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Fully remote

Health insurance

Performance bonus

Development budget

Remote-friendly location

Job summary

Placements24 is seeking a Digital Marketing Manager to lead comprehensive digital campaigns from a fully remote position within South Africa, supporting Mossel Bay marketing initiatives. The role requires strategic leadership, strong analytics, and a proven track record acrossSEO, SEM, social media, email marketing, and content strategy.

You will drive brand visibility, generate qualified leads, and enhance customer acquisition and retention while coordinating with sales, product, and design

Qualifications

• Bachelor's degree in Marketing or related field.
• 5-7 years in digital marketing with at least 2 years in a management/leadership role.
• Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong proficiency with digital marketing tools (Google Analytics, Google Ads, HubSpot, Mailchimp).
• Excellent analytical, communication, and remote leadership skills.

Responsibilities

• Develop and execute overarching digital marketing strategies to achieve business objectives.
• Manage and optimize paid digital advertising campaigns (Google Ads, social ads) to maximize ROI.
• Oversee SEO efforts to improve organic search rankings and drive traffic.
• Develop and implement engaging email marketing and marketing automation campaigns.
• Manage social media presence and strategy across all relevant platforms.
• Oversee content marketing initiatives, ensuring high-quality, relevant content creation.
• Analyze website traffic, campaign performance, and key metrics using analytics tools.
• Generate regular reports with insights and recommendations for optimization.
• Stay abreast of emerging digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (sales, product, design) to ensure alignment and effectiveness of marketing efforts.

Skills

SEO

SEM

Social media marketing

Email marketing

Content strategy

Analytics

Leadership

Remote collaboration

E-commerce marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

HubSpot

Mailchimp

Social media management tools

Job description

About the Role

Our client is seeking an accomplished and results-oriented Digital Marketing Manager to lead their online marketing initiatives. This is a fully remote position, offering flexibility and autonomy to work from anywhere within South Africa, though it serves to support marketing efforts in and around the scenic coastal town of Mossel Bay, Western Cape. The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across all online channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. The goal is to enhance brand visibility, drive qualified leads, and increase customer acquisition and retention. We are looking for a strategic leader with a proven track record of success in managing diverse digital campaigns, analyzing performance data, and optimizing strategies for maximum impact. The ideal candidate will possess strong analytical skills, a creative mindset, and the ability to inspire and lead a remote team. This role requires a deep understanding of the digital marketing landscape and a passion for leveraging technology to achieve business objectives. You will play a critical role in shaping our client's online presence and driving revenue growth.

Key Responsibilities

• Develop and execute overarching digital marketing strategies to achieve business objectives.


• Manage and optimize all paid digital advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.


• Oversee search engine optimization (SEO) efforts to improve organic search rankings and drive traffic.


• Develop and implement engaging email marketing and marketing automation campaigns.


• Manage social media presence and strategy across all relevant platforms.


• Oversee content marketing initiatives, ensuring high-quality, relevant content creation.


• Analyze website traffic, campaign performance, and other key metrics using analytics tools.


• Generate regular reports with insights and recommendations for optimization and future strategies.


• Stay abreast of emerging digital marketing trends, technologies, and best practices.


• Collaborate with internal teams (sales, product, design) to ensure alignment and effectiveness of marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.


• Minimum of 5-7 years of progressive experience in digital marketing, with at least 2 years in a management or leadership role.


• Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.


• Strong proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, HubSpot, Mailchimp, social media management tools).


• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.


• Exceptional written and verbal communication and presentation skills.


• Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a remote environment.


• Strategic thinking and problem-solving capabilities.


• Experience in e-commerce marketing is highly desirable.


• Self-motivated with the ability to work independently and collaboratively in a virtual setting.

Benefits

This is a fully remote position offering significant flexibility and autonomy. Our client provides a competitive salary, along with a comprehensive benefits package including private health insurance, a performance-based bonus structure, and a generous allocation for professional development. You will have access to the latest digital marketing tools and resources. The company fosters a culture of innovation, collaboration, and continuous learning, with regular virtual team meetings and opportunities for professional growth. Join a forward-thinking organization that embraces remote work and values its employees' contributions, supporting their career aspirations from the beautiful setting of Mossel Bay, Western Cape, or any other approved remote location within South Africa.