Remote E-commerce Social Media Analyst

Placements24; Randburg; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Advanced analytics tools

Professional development

Remote team culture

Job summary

Placements24 is seeking a detail-oriented Remote E-commerce Social Media Analyst to measure the effectiveness of social media strategies, collect and analyze data, and report insights to drive e-commerce growth in a fully remote setup.

The role focuses on dashboards, ROI reporting, A/B testing, and collaborating with marketing and sales to optimize content, audience targeting, and budgets, all while staying current with analytics tools.

Qualifications

• Proven experience in social media analytics and digital marketing.
• Strong numerical and interpretation skills for complex data.
• Proficiency with analytics platforms and reporting.
• Ability to present findings remotely.

Responsibilities

• Analyze data from all social channels including engagement, reach, impressions, and conversions.
• Create dashboards and reports communicating performance and ROI.
• Identify trends to inform strategy and campaign optimization.
• Run A/B tests on social content and campaigns.
• Collaborate with social team to guide content, audiences, and budget.
• Stay updated on analytics tools and remote work practices.

Skills

Social media analytics

Data analysis

Google Analytics

Facebook Insights

Sprout Social Analytics

Data visualization

Remote communication

Tools

Google Analytics

Facebook Insights

Sprout Social Analytics

Job description

About the Role

Our client is looking for a detail-oriented and analytical Remote E-commerce Social Media Analyst to join their fully remote team. This role is critical for measuring the effectiveness of our social media strategies, providing data-driven insights, and identifying opportunities for optimization to drive e-commerce growth. You will be responsible for collecting, analyzing, and reporting on key performance indicators across all social platforms, translating complex data into actionable recommendations for the marketing and sales teams. If you have a strong aptitude for numbers, a passion for social media, and thrive in a remote work setting, this is an excellent opportunity to make a significant impact.

Key Responsibilities

• Collect, track, and analyze data from all social media channels, including engagement rates, reach, impressions, website traffic, and conversions.
• Develop and maintain comprehensive dashboards and reports that clearly communicate social media performance and ROI to stakeholders.
• Identify trends, insights, and patterns in social media data to inform strategy adjustments and campaign optimization.
• Conduct A/B testing on social media content and campaigns to determine effectiveness and areas for improvement.
• Collaborate with the social media team to provide data-backed recommendations for content strategy, audience targeting, and budget allocation.
• Stay abreast of the latest analytics tools and methodologies relevant to social media and e-commerce performance, working entirely remotely.

Requirements

• Proven experience as a Social Media Analyst , Data Analyst, or similar role, with a focus on digital marketing and e-commerce.
• Strong analytical and quantitative skills, with the ability to interpret complex data sets.
• Proficiency in social media analytics platforms (e.g., Google Analytics, Facebook Insights, Sprout Social Analytics).
• Experience with data visualization tools and creating clear, concise reports.
• Excellent problem-solving abilities and a meticulous attention to detail.
• Strong communication skills, with the ability to present findings effectively in a remote setting.

Benefits

• Competitive salary with performance-based bonuses.
• Fully remote working environment, offering global flexibility.
• Access to advanced analytics tools and software.
• Opportunities for professional development and training in data science and digital marketing.
• A collaborative and intellectually stimulating remote team culture.