Remote Digital Marketing Specialist - Skincare Focus

Placements24; Soweto; Remote; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Fully remote

Bonuses

Employee discounts

Professional development

Job summary

Placements24 is seeking a Remote Digital Marketing Specialist focused on skincare to lead data-driven online campaigns. You will plan, execute, and optimize SEM, social ads, and email marketing while analyzing performance to drive customer acquisition.

The role emphasizes SEO optimization, compelling ad copy, and collaboration with content creators. A fully remote setup and opportunities for professional development are offered to support growth in the beauty market.

Qualifications

• Experience as a Digital Marketing Specialist with skincare/beauty focus.
• Strong knowledge of SEO, SEM, social advertising, and email campaigns.
• Proficiency in analytics and reporting to guide marketing decisions.

Responsibilities

• Plan, implement, and manage digital marketing campaigns across SEM, social ads, and email.
• Optimize content and site structure for search engines to improve organic visibility.
• Develop copy and creatives for digital advertising and campaigns.

Skills

Digital marketing

SEO

SEM (Google Ads)

Email marketing

Analytics

Market research

Content creation

Campaign management

Tools

Google Analytics

SEO tools

Job description

About the Role

Our client, a leading innovator in the Beauty & Wellness industry, is seeking a skilled Remote Digital Marketing Specialist with a specialization in skincare. This role requires a data-driven marketer adept at developing and executing online marketing strategies that drive customer acquisition and engagement within the competitive skincare market. You will be responsible for managing digital advertising campaigns, optimizing website content for search engines, and leveraging analytics to inform marketing decisions. This is a fully remote position, offering the flexibility to work from home while contributing to a forward-thinking company dedicated to skincare excellence. Your expertise will be key in reaching and resonating with a discerning customer base.

Key Responsibilities

• Plan, implement, and manage digital marketing campaigns across various channels, including SEM, social media advertising, and email marketing.


• Optimize website content and structure for search engines (SEO) to improve organic visibility.


• Develop compelling marketing copy and creative assets for digital advertising.


• Monitor and analyze campaign performance using tools like Google Analytics, adjusting strategies for optimal results.


• Conduct market research to identify target audiences, competitor activities, and emerging trends in the skincare sector.


• Collaborate with content creators, designers, and other marketing team members to ensure cohesive campaigns.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on skincare or beauty products.


• Expertise in SEO, SEM (Google Ads), social media advertising, and email marketing platforms.


• Proficiency with analytics tools such as Google Analytics.


• Strong understanding of the skincare market and consumer behavior.


• Excellent analytical, reporting, and problem-solving skills.


• Ability to work independently and manage projects effectively in a remote environment.

Benefits

• Competitive annual salary, benchmarked against industry standards.


• Fully remote work setup, providing unparalleled flexibility and work-life balance.


• Opportunity to work with cutting-edge skincare products and innovative marketing strategies.


• Performance-based bonuses and professional development opportunities.


• Generous employee discounts on the company's premium skincare range.