Digital Marketing Specialist - Beauty E-commerce

Placements24; Randburg; Hybrid; ZAR 340,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work arrangement

Health, dental, and vision insurance

Employee discount on beauty products

Learning and certifications in digital

Job summary

Placements24 in South Africa is seeking a results-driven Digital Marketing Specialist to elevate online presence and drive e-commerce sales for beauty products. This fully remote role covers SEO, SEM, social media, email marketing, and content strategy to boost traffic and conversions.

You will plan, implement, and optimize campaigns, analyze analytics, collaborate with creative teams, and contribute to performance-based incentives.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 3+ years of experience in digital marketing, with e-commerce emphasis.
• Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.

Responsibilities

• Develop and execute digital marketing strategies to drive traffic and conversions for e-commerce beauty products.
• Manage and optimize SEO and SEM campaigns.
• Create engaging content for social media and ads.
• Develop and manage email marketing campaigns with segmentation and automation.
• Analyze website traffic and campaign performance using analytics tools.
• Collaborate with creative teams to produce digital assets and landing pages.

Skills

Digital marketing

SEO

SEM

Content marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing platforms

Job description

About the Role

Our client is seeking a results-driven Digital Marketing Specialist to enhance their online presence and drive e-commerce sales within the beauty sector. You will be responsible for planning, implementing, and optimizing digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your primary goal will be to increase website traffic, generate leads, and boost online conversions for their portfolio of beauty products. This is a fully remote position, offering a fantastic opportunity to leverage your digital expertise in the vibrant world of beauty from anywhere.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic and conversions for e-commerce beauty products.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Create engaging content for social media platforms and execute social media advertising strategies.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze website traffic, campaign performance, and customer data using tools like Google Analytics.
• Collaborate with creative teams to produce compelling digital assets and landing pages.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 3+ years of experience in digital marketing , with a strong focus on e-commerce , preferably in the beauty industry .
• Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong analytical skills and the ability to interpret data to drive campaign improvements.
• Excellent written and verbal communication skills.

Benefits

• Competitive annual salary and performance-based incentives.
• Fully remote work arrangement with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Generous employee discount on a wide range of beauty products.
• Opportunities for continuous learning and professional certifications in digital marketing.
• A supportive and collaborative online work environment.