Content Marketing Manager

Placements24; Randfontein; Remote; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Growth opportunities

Innovative team environment

Access to latest content tools

Job summary

Placements24 is seeking a highly creative Content Marketing Manager to lead a strategic content program in a remote setting. You will craft narratives, oversee content across blogs, whitepapers, case studies, social posts, website copy, and video scripts, and drive lead generation and brand awareness.

You'll manage editorial calendars, optimize for SEO, and collaborate with design, product, and sales. A strong portfolio and solid SEO, CMS, and analytics experience are essential for success in

Qualifications

• Proven experience as Content Marketing Manager with published content portfolio.
• Exceptional writing, editing, and proofreading with strong attention to detail.
• Solid SEO knowledge and ability to apply to content creation.
• Experience with CMS and marketing automation platforms.
• Proficiency in using analytics tools (e.g., Google Analytics).
• Ability to develop creative and engaging content for target audiences.
• Excellent project management and organizational skills.
• Bachelor's degree in Marketing, Journalism, Communications, English, or related field.

Responsibilities

• Develop and implement a robust content marketing strategy aligned with business objectives and target audience personas.
• Create high-quality content across formats including blogs, articles, whitepapers, case studies, social media, website copy, and video scripts.
• Manage the editorial calendar and ensure timely publication across channels.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Distribute content through social media, email marketing, and paid promotion.
• Analyze content performance with analytics tools and use data to improve engagement and conversions.
• Collaborate with design, product, and sales to ensure content accuracy and consistency.
• Stay current with industry trends and best practices.

Skills

Content strategy

Creative writing

SEO

CMS

Marketing automation

Analytics (GA)

Project management

Education

Bachelor's degree in Marketing/Journalism/Communications/English

Tools

CMS

Marketing automation

Job description

About the Role

Our client is seeking a highly creative and strategic Content Marketing Manager to lead content creation and distribution efforts. This is a remote position, offering flexibility and the opportunity to work from anywhere. You will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, engagement, and lead generation. The ideal candidate will have a proven ability to craft compelling narratives, understand audience needs, and leverage various content formats to achieve marketing goals. Join a forward-thinking company that values innovation and collaboration in the digital space.

Key Responsibilities

• Develop and implement a robust content marketing strategy aligned with business objectives and target audience personas.
• Create high-quality, engaging content across various formats including blog posts, articles, whitepapers, case studies, social media updates, website copy, and video scripts.
• Manage the editorial calendar, ensuring timely creation and publication of content across all channels.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Distribute content effectively through various channels such as social media, email marketing, and paid promotion.
• Analyze content performance using analytics tools and make data-driven decisions to improve engagement and conversion rates.
• Collaborate with design, product, and sales teams to ensure content is accurate, consistent, and aligned with brand messaging.
• Stay current with industry trends, competitor activities, and emerging content marketing best practices.

Requirements

• Proven experience as a Content Marketing Manager or similar role, with a strong portfolio of published content.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Solid understanding of SEO principles and how to apply them to content creation.
• Experience with content management systems (CMS) and marketing automation platforms.
• Proficiency in using analytics tools (e.g., Google Analytics) to track content performance.
• Ability to develop creative and engaging content that resonates with target audiences.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Journalism, Communications, English, or a related field.

Benefits

• Fully remote work arrangement, providing excellent flexibility and work-life balance.
• Competitive salary commensurate with experience and qualifications.
• Opportunities for professional growth and skill development in content marketing.
• Be part of an innovative and supportive team environment.
• Contribute to impactful content strategies that drive business success.
• Access to the latest tools and technologies in content marketing.
• Work with a company committed to creativity and strategic marketing.