Remote FMCG Brand Growth Manager

Placements24; Midrand; Hybrid; ZAR 600,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Generous paid time off

Performance-based bonus

Job summary

Placements24 seeks an accomplished Brand Marketing Manager for a fully remote role in FMCG. You will lead strategic brand initiatives, develop integrated marketing plans, and drive growth while managing budget and performance metrics.

You will collaborate with product, sales and supply chain teams to ensure cohesive execution and strong consumer connections across channels. A deep FMCG background and leadership skills are essential.

Qualifications

• Proven experience in developing and executing brand strategies that drive growth.
• Strong understanding of the FMCG market and consumer behavior.
• Experience managing budgets and cross-functional teams.

Responsibilities

• Develop and implement brand strategies, positioning and long-term vision.
• Create integrated plans across digital, social, PR, and in-store channels.
• Manage annual marketing budget and ROI optimization.
• Conduct market and consumer research to identify trends and opportunities.
• Collaborate with product, sales and supply chain for cohesive execution.
• Monitor brand performance and provide regular reports and recommendations.
• Lead relationships with external agencies for campaigns.
• Drive innovation in brand communication and consumer engagement.
• Ensure consistent brand voice and visual identity across touchpoints.
• Mentor junior team members and foster high performance.

Skills

Brand management

Digital marketing

Analytics

Leadership

Strategy

Education

Bachelor's degree in Marketing or related field

MBA (strong asset)

Tools

Google Analytics

Marketing automation

Job description

Placements24 seeks an accomplished Brand Marketing Manager for a fully remote role in FMCG. You will lead strategic brand initiatives, develop integrated marketing plans, and drive growth while managing budget and performance metrics.

You will collaborate with product, sales and supply chain teams to ensure cohesive execution and strong consumer connections across channels. A deep FMCG background and leadership skills are essential.