Remote-First Brand Manager — Snacks & Confectionery Growth

Placements24; Graafwater; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Professional development

Job summary

Placements24 is seeking a Brand Manager for a leading FMCG company in South Africa. This remote-first role focuses on shaping and growing iconic snacks and confectionery brands across the nation.

You’ll develop brand strategies, manage campaigns, and drive consumer engagement while ensuring brand consistency across touchpoints. The position requires 3–5 years of brand management experience in FMCG, strong market insights, and excellent communication.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 3–5 years of brand management experience in FMCG, snacks & confectionery preferred.
• Proven experience developing and executing marketing campaigns.
• Strong understanding of consumer behavior in snacks/confectionery.
• Excellent analytical, strategic thinking and communication skills.

Responsibilities

• Develop and implement annual brand plans with objectives, strategies and budgets.
• Manage all brand communications, advertising and promotions.
• Conduct market research and analyze consumer insights for opportunities/threats.
• Monitor brand performance, sales data and market share; adjust as needed.
• Collaborate with sales, product development and external agencies for execution.
• Oversee brand P&L and ensure profitable growth.
• Oversee product innovation and packaging development for assigned brands.
• Maintain brand consistency across channels and touchpoints.

Skills

Brand management

Market analysis

Communication skills

Project management

Education

Bachelor's degree in Marketing or related field

Tools

MS Office Suite

Market research tools

Job description

Placements24 is seeking a Brand Manager for a leading FMCG company in South Africa. This remote-first role focuses on shaping and growing iconic snacks and confectionery brands across the nation.

You’ll develop brand strategies, manage campaigns, and drive consumer engagement while ensuring brand consistency across touchpoints. The position requires 3–5 years of brand management experience in FMCG, strong market insights, and excellent communication.