Remote FMCG Brand Manager: Growth & Strategy Lead

Placements24; Rustenburg; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Remote work flexibility

Health, dental, vision insurance

Paid time off and learning

Job summary

Placements24 is seeking a seasoned Brand Manager for a fully remote role in the FMCG sector. You will shape brand strategy, drive market growth, and ensure consistent messaging across product lines.

The position involves collaborating with marketing, sales, and product teams to deliver impactful campaigns and optimize ROI. Ideal candidates have a proven track record in brand management within FMCG, strong analytical skills, and excellent communication.

Qualifications

• Proven experience as Brand Manager in FMCG or similar.
• Track record of developing and launching successful brand campaigns.
• Strong ability to analyze market data and consumer insights.
• Excellent communication, presentation and project management skills.

Responsibilities

• Develop and execute integrated brand strategies, including marketing plans and product positioning.
• Conduct market research and analysis to understand consumer insights and trends.
• Manage the brand budget and allocate resources to maximise ROI.
• Collaborate with creative agencies and internal teams on campaigns and digital content.
• Monitor brand performance metrics and make data-driven optimization suggestions.
• Ensure consistency in brand messaging and visual identity across channels.

Skills

Brand strategy

Campaign management

Market research

Analytics

Digital marketing

Education

Bachelor's degree in Marketing / Business Administration

Job description

Placements24 is seeking a seasoned Brand Manager for a fully remote role in the FMCG sector. You will shape brand strategy, drive market growth, and ensure consistent messaging across product lines.

The position involves collaborating with marketing, sales, and product teams to deliver impactful campaigns and optimize ROI. Ideal candidates have a proven track record in brand management within FMCG, strong analytical skills, and excellent communication.