Remote Brand Activation Lead - FMCG Experiences

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Professional growth

Medical aid

Pension

Annual leave

Job summary

Placements24 is seeking a Brand Activation Manager to design and deliver engaging consumer experiences for FMCG brands. The role is fully remote, with preferred familiarity of Mossel Bay and the Western Cape market, allowing collaboration across geographic boundaries.

You will lead activation concepts, partnerships with agencies, and in-store promotions, driving engagement, equity and sales through innovative experiences and digital amplification.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 4–6 years in brand activation, events, or similar marketing roles, preferably FMCG.
• Proven track record of planning and executing activation campaigns.
• Strong creative thinking and project management skills.

Responsibilities

• Develop and execute brand activation strategies aligned with objectives.
• Conceptualize consumer experiences, events, and in-store promotions.
• Coordinate with marketing, sales, product dev and agencies for seamless execution.
• Manage activation project budgets for cost-effectiveness and ROI.
• Analyze campaign performance and provide insights for future planning.
• Ensure activations comply with brand guidelines and regulations.
• Stay updated on consumer engagement trends and FMCG landscape.
• Leverage digital and social channels to amplify campaigns.
• Maintain relationships with vendors, suppliers, and event organizers.
• Contribute ideas for brand building and consumer engagement.

Skills

Brand activation

Event management

Budget management

Digital marketing

Remote collaboration

Education

Bachelor's degree in Marketing or Communications

Job description

Placements24 is seeking a Brand Activation Manager to design and deliver engaging consumer experiences for FMCG brands. The role is fully remote, with preferred familiarity of Mossel Bay and the Western Cape market, allowing collaboration across geographic boundaries.

You will lead activation concepts, partnerships with agencies, and in-store promotions, driving engagement, equity and sales through innovative experiences and digital amplification.