Remote Brand Activation Lead – FMCG & Digital Campaigns

Placements24; Klerksdorp; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Career development

Job summary

Placements24 is seeking a dynamic Brand Activation Manager to lead consumer engagement initiatives for leading FMCG brands. This fully remote role requires a strategic thinker capable of developing activation plans spanning in-store promotions, digital campaigns, and experiential events.

You will manage nationwide activations, coordinate with agencies, and analyze performance to drive improvements. The ideal candidate has 5+ years in brand activation or related fields, strong retail knowledge,

Qualifications

• Bachelor's degree in Marketing, Business, or a related discipline.
• 5+ years of experience in brand activation, marketing, or event management in FMCG.
• Proven experience in developing and executing successful below-the-line (BTL) and digital marketing campaigns.
• Strong understanding of retail environments and consumer engagement strategies.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Exceptional communication and stakeholder management skills, adept at remote collaboration.

Responsibilities

• Develop and execute integrated brand activation strategies aligned with overall marketing objectives for assigned FMCG brands.
• Plan and manage in-store promotions, sampling programs, and point-of-sale materials to drive retail sales.
• Create and oversee execution of digital and social media campaigns to enhance brand visibility and consumer engagement.
• Collaborate with external agencies and vendors to deliver high-quality activation programs.
• Analyze activation program performance and provide reports with insights and recommendations for improvement.
• Ensure brand consistency and messaging across all activation touchpoints.

Skills

Brand activation

Event management

Digital marketing

Project management

Stakeholder management

Communication

Education

Bachelor's degree in Marketing or Business

Job description

Placements24 is seeking a dynamic Brand Activation Manager to lead consumer engagement initiatives for leading FMCG brands. This fully remote role requires a strategic thinker capable of developing activation plans spanning in-store promotions, digital campaigns, and experiential events.

You will manage nationwide activations, coordinate with agencies, and analyze performance to drive improvements. The ideal candidate has 5+ years in brand activation or related fields, strong retail knowledge,