Remote FMCG Brand Activation Lead

Placements24; Benoni; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based bonuses

Medical aid

Retirement fund

Remote-first team

Job summary

Placements24 is seeking an experienced Brand Activation Manager for a fully remote role in South Africa. You will design, implement, and manage compelling promotional campaigns to boost consumer engagement, awareness, and sales across channels.

The ideal candidate has 4–6 years in brand management or related fields within FMCG, with strong project management and digital marketing skills. Remote work experience is welcome, and familiarity with SA markets is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

Responsibilities

• Develop and execute comprehensive brand activation and promotional strategies aligned with marketing objectives.
• Conceptualize and manage in-store promotions, sampling events, sponsorships, and digital activations.
• Collaborate with brand managers and marketing teams to ensure consistent brand messaging across all activations.
• Manage budgets for activation campaigns, ensuring efficient use of resources and ROI.
• Liaise with agencies, suppliers, and retailers to ensure smooth execution of promotional activities.
• Develop creative briefs for agencies and oversee the development of promotional materials.
• Monitor and report on the performance of activation campaigns, gathering insights for future strategies.
• Stay informed about consumer trends, competitor activities, and best practices in brand activation.
• Manage relationships with key stakeholders to ensure successful campaign implementation.
• Drive innovative and engaging consumer experiences that enhance brand loyalty and purchase intent.

Skills

Brand activation

Budget management

Project management

Digital marketing

Stakeholder management

Remote work

Education

Bachelor's degree in Marketing or Business Administration

Job description

Placements24 is seeking an experienced Brand Activation Manager for a fully remote role in South Africa. You will design, implement, and manage compelling promotional campaigns to boost consumer engagement, awareness, and sales across channels.

The ideal candidate has 4–6 years in brand management or related fields within FMCG, with strong project management and digital marketing skills. Remote work experience is welcome, and familiarity with SA markets is essential.