Brand Activation Lead – FMCG Experiential Campaigns (Hybrid)

Placements24; Stellenbosch; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Medical aid and retirement fund

Hybrid work model

Career growth opportunities

Exposure to brand campaigns

Vibrant marketing team

Job summary

Placements24 is seeking a Brand Activation Specialist in Stellenbosch, Western Cape. You will develop and execute engaging brand activation campaigns, working with brand managers, agencies and field teams to bring campaigns to life across channels.

We value a passion for marketing, attention to detail, and a proven ability to translate brand strategies into compelling consumer experiences. Hybrid work and on-site collaboration in a dynamic FMCG environment are offered.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 2-4 years of experience in brand activation, event management, or marketing coordination in FMCG.
• Proven ability to plan and execute consumer-facing marketing campaigns.
• Strong project management and multitasking skills.
• Excellent communication and organizational abilities.
• Creative thinker with a passion for innovative marketing solutions.

Responsibilities

• Develop and execute integrated brand activation plans including in-store promotions, events, sampling, and digital activations.
• Collaborate with brand managers to align activation campaigns with brand strategy.
• Manage relationships with activation agencies, suppliers, and event organizers.
• Oversee on-ground execution ensuring quality standards and brand consistency.
• Monitor performance and provide insights for optimization.
• Manage activation budgets within financial constraints.
• Coordinate with sales and trade marketing for effective in-store execution.
• Source and manage promotional materials and merchandise.
• Stay updated on trends in brand activation and experiential marketing.

Skills

Brand activation

Event planning

Marketing coordination

MS Office

Education

Bachelor's degree in Marketing, Communications, Business

Tools

MS Office Suite

Job description

Placements24 is seeking a Brand Activation Specialist in Stellenbosch, Western Cape. You will develop and execute engaging brand activation campaigns, working with brand managers, agencies and field teams to bring campaigns to life across channels.

We value a passion for marketing, attention to detail, and a proven ability to translate brand strategies into compelling consumer experiences. Hybrid work and on-site collaboration in a dynamic FMCG environment are offered.