FMCG Brand Activation Lead – Experiential & In-Store

Placements24; Stellenbosch; On-site; ZAR 280,000 - 520,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Job summary

Placements24 in Paarl, Western Cape, invites an experienced FMCG Brand Activation Specialist to join its marketing team. You will lead in-store activations, experiential events, and shopper marketing initiatives to boost brand engagement and sales.

The role requires 3–5 years in brand activation or related fields, a solid grasp of retail environments, budget management, and the ability to collaborate with sales and agencies. On-site role with regional travel.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3–5 years of brand activation, shopper marketing, or event management experience.
• Experience in developing consumer-facing marketing campaigns and reporting.

Responsibilities

• Develop and implement strategic brand activation plans.
• Design and execute in-store promotions and experiential events.
• Collaborate with brand management to translate objectives into activation initiatives.
• Manage relationships with agencies and suppliers.
• Create briefs and marketing collateral for POS displays.
• Monitor activation effectiveness and report performance.
• Ensure consistent brand messaging across touchpoints.
• Manage budgets for activation activities.
• Stay updated on shopper marketing trends.
• Work with sales to align and execute in trade.

Skills

Brand activation

Shopper marketing

Event management

Campaign development

Budget management

Stakeholder communication

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Placements24 in Paarl, Western Cape, invites an experienced FMCG Brand Activation Specialist to join its marketing team. You will lead in-store activations, experiential events, and shopper marketing initiatives to boost brand engagement and sales.

The role requires 3–5 years in brand activation or related fields, a solid grasp of retail environments, budget management, and the ability to collaborate with sales and agencies. On-site role with regional travel.