Regional Training Leader - Sales & Customer Experience

Astor Motor Recruitment; Johannesburg; On-site; ZAR 900,000 - 1,700,000; Full time

Benefits offered by this job

Company Car

Fuel Allowance

Laptop

Large Company Benefits

Job summary

Astor Motor Recruitment is seeking a Regional Head of Training – Sales & Customer Experience in Johannesburg. You’ll drive the regional training strategy across multiple dealerships, coaching on the floor and partnering with senior stakeholders to lift sales performance and customer experience.

Role demands hands-on leadership, a track record in automotive training, and comfort with digital learning and AI-enabled tools. Expect travel between dealerships and a fast‑paced, high‑impact environment.

Qualifications

• Minimum 5 years’ Training / Learning & Development / Performance Coaching experience.
• At least 2 years in a senior, management or regional training role.
• Motor retail / dealership experience strongly preferred.
• Proven ability to improve employee and business performance through training.
• Strong sales coaching and customer experience capability.
• Excellent facilitation, presentation and communication skills.
• Strong coaching, mentoring and leadership ability.
• Experience working with senior operational stakeholders.
• SDF / WSP / ATR and skills-development experience advantageous.
• Facilitator or Assessor qualification advantageous, or willingness to obtain one.
• Comfortable using digital learning platforms and embracing AI-enabled learning.
• Strong analytical ability — you must be able to measure training effectiveness.
• Valid driver’s licence.
• Willingness to travel regularly between dealerships.

Responsibilities

• Develop regional training strategy across the group’s dealerships.
• Create practical training programmes for Sales, Aftersales and customer-facing teams.
• Improve prospecting, lead management, follow‑up, objection handling and closing.
• Provide on‑the‑floor sales coaching across dealerships.
• Support Sales Managers in improving team performance and conversion.
• Strengthen customer communication, complaint handling and service standards.
• Improve CSI and customer retention.
• Manage OEM training requirements, certifications and compliance.
• Develop onboarding and induction programmes.
• Identify skills gaps and implement targeted interventions.
• Mentor managers, emerging leaders and high‑potential employees.
• Introduce digital learning and AI‑supported training tools.
• Measure whether training is actually delivering improved business results.

Skills

Training & Development

Leadership

Sales coaching

Customer experience

Facilitation

Presentation skills

Communication skills

Mentoring

AI-enabled learning

Travel willingness

Tools

Digital learning platforms

AI-enabled learning tools

Job description

Astor Motor Recruitment is seeking a Regional Head of Training – Sales & Customer Experience in Johannesburg. You’ll drive the regional training strategy across multiple dealerships, coaching on the floor and partnering with senior stakeholders to lift sales performance and customer experience.

Role demands hands-on leadership, a track record in automotive training, and comfort with digital learning and AI-enabled tools. Expect travel between dealerships and a fast‑paced, high‑impact environment.