Regional Head Of Training – Sales & Customer Experience

Astor Motor Recruitment; Johannesburg; On-site; ZAR 900,000 - 1,700,000; Full time

Benefits offered by this job

Company Car

Fuel Allowance

Laptop

Large Company Benefits

Job summary

Astor Motor Recruitment is seeking a Regional Head of Training – Sales & Customer Experience in Johannesburg. You’ll drive the regional training strategy across multiple dealerships, coaching on the floor and partnering with senior stakeholders to lift sales performance and customer experience.

Role demands hands-on leadership, a track record in automotive training, and comfort with digital learning and AI-enabled tools. Expect travel between dealerships and a fast‑paced, high‑impact environment.

Qualifications

• Minimum 5 years’ Training / Learning & Development / Performance Coaching experience.
• At least 2 years in a senior, management or regional training role.
• Motor retail / dealership experience strongly preferred.
• Proven ability to improve employee and business performance through training.
• Strong sales coaching and customer experience capability.
• Excellent facilitation, presentation and communication skills.
• Strong coaching, mentoring and leadership ability.
• Experience working with senior operational stakeholders.
• SDF / WSP / ATR and skills-development experience advantageous.
• Facilitator or Assessor qualification advantageous, or willingness to obtain one.
• Comfortable using digital learning platforms and embracing AI-enabled learning.
• Strong analytical ability — you must be able to measure training effectiveness.
• Valid driver’s licence.
• Willingness to travel regularly between dealerships.

Responsibilities

• Develop regional training strategy across the group’s dealerships.
• Create practical training programmes for Sales, Aftersales and customer-facing teams.
• Improve prospecting, lead management, follow‑up, objection handling and closing.
• Provide on‑the‑floor sales coaching across dealerships.
• Support Sales Managers in improving team performance and conversion.
• Strengthen customer communication, complaint handling and service standards.
• Improve CSI and customer retention.
• Manage OEM training requirements, certifications and compliance.
• Develop onboarding and induction programmes.
• Identify skills gaps and implement targeted interventions.
• Mentor managers, emerging leaders and high‑potential employees.
• Introduce digital learning and AI‑supported training tools.
• Measure whether training is actually delivering improved business results.

Skills

Training & Development

Leadership

Sales coaching

Customer experience

Facilitation

Presentation skills

Communication skills

Mentoring

AI-enabled learning

Travel willingness

Tools

Digital learning platforms

AI-enabled learning tools

Job description

REGIONAL HEAD OF TRAINING – SALES & CUSTOMER EXPERIENCE

Johannesburg South, Gauteng

Highly Competitive Package – Based on Experience & Commercial Value

Company Car + Fuel Allowance + Laptop + Large Company Benefits

Regional Travel Required

If your idea of training is PowerPoint, attendance registers and ticking boxes, this probably isn’t your role.

A fast-growing independent motor group with more than 30 dealerships across Gauteng and the Western Cape is looking for an exceptional Regional Head of Training – Sales & Customer Experience.

This is a hands-on role for someone who understands that training only matters when it changes behaviour and improves business results.

You’ll work across multiple dealerships, brands and departments, partnering with Dealer Principals and operational management to improve sales performance, customer experience, lead conversion, CSI, staff capability and leadership development.

You won’t spend your life behind a desk.

You’ll be expected to get onto the dealership floor, observe what’s happening, identify the gaps, coach the team and help fix what isn’t working.

What you’ll be driving

• Developing and implementing the Group’s regional training strategy
• Creating practical training programmes for Sales, Aftersales and customer-facing teams
• Improving prospecting, lead management, follow‑up, objection handling and closing
• Providing on‑the‑floor sales coaching across dealerships
• Supporting Sales Managers in improving team performance and conversion
• Strengthening customer communication, complaint handling and service standards
• Improving CSI and customer retention
• Managing OEM training requirements, certifications and compliance
• Developing onboarding and induction programmes
• Identifying skills gaps and implementing targeted interventions
• Mentoring managers, emerging leaders and high‑potential employees
• Introducing digital learning and AI‑supported training tools
• Measuring whether training is actually delivering improved business results

Skills Development & Compliance

So yes — you’ll need to understand the compliance side.

But just as importantly, you need to know how to take training out of the training room and make it work in a dealership.

• Acting as Skills Development Facilitator (SDF)
• Coordinating WSP and ATR submissions
• Supporting merSETA grants and submissions
• Contributing to B‑BBEE Skills Development requirements
• Maintaining accurate training, attendance and certification records

What we’re looking for

• Minimum 5 years’ Training / Learning & Development / Performance Coaching experience
• At least 2 years in a senior, management or regional training role
• Motor retail / dealership experience strongly preferred
• Proven ability to improve employee and business performance through training
• Strong sales coaching and customer experience capability
• Excellent facilitation, presentation and communication skills
• Strong coaching, mentoring and leadership ability
• Experience working with senior operational stakeholders
• SDF / WSP / ATR and skills‑development experience advantageous
• Facilitator or Assessor qualification advantageous, or willingness to obtain one
• Comfortable using digital learning platforms and embracing AI‑enabled learning
• Strong analytical ability — you must be able to measure training effectiveness
• Valid driver’s licence
• Willingness to travel regularly between dealerships

Who will thrive here?

Someone with presence.

Someone who can walk into a dealership, earn the respect of an experienced Dealer Principal and then comfortably spend the next two hours on the floor coaching a Sales Executive through a real customer interaction.

The environment is fast‑paced and expectations are high, so you’ll need to be resilient, adaptable and comfortable working with strong personalities.

You’ll be challenged.

You’ll be expected to produce results.

And you’ll need a very definite “roll up your sleeves and get stuck in” mentality.

But you’ll also have the opportunity to influence the performance and development of people across more than 30 dealerships — giving this role a scale and impact that few dealership training positions can offer.

You will need the following documents and experience to apply.

• A FULL CV in Word or PDF format - Must include Company Names, Dates of Employment and Reasons for Leaving. Our system does NOT support scanned CV’s
• Copy of your ID
• Copy of your Driver’s License
• All Qualifications on ONE document