Sales Manager - FMCG

Placements24; Stellenbosch; Hybrid; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Bonus structure

Hybrid work

Medical aid

Life insurance

Retirement fund

Professional development

Job summary

Placements24 in Stellenbosch seeks an experienced Sales Manager to lead a growing FMCG sales team across the Western Cape. You will drive revenue growth, develop market penetration strategies, and oversee daily sales operations.

You will manage a team of sales professionals, foster key distributor relationships, and align sales with marketing and product development to strengthen brand presence. A bachelor’s degree and 7+ years in FMCG sales, including 3+ in management, are required.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 7+ years of progressive sales experience in FMCG, with at least 3 years in a sales management capacity.
• Proven track record of managing sales teams and exceeding sales targets.
• Exceptional leadership, communication, and interpersonal skills.
• Strong understanding of Western Cape market and distribution channels.
• Proficiency in CRM software and sales analytics tools.

Responsibilities

• Develop and implement strategic sales plans to achieve company objectives and drive market share growth for FMCG products.
• Lead, coach, and motivate a team of sales representatives to achieve individual and team sales targets.
• Establish and maintain strong, long-term relationships with key distributors, wholesalers, and major retail clients in Stellenbosch.
• Analyze sales performance data, identify trends, and implement corrective actions to improve sales effectiveness.
• Collaborate with marketing and product development teams to ensure alignment of sales efforts with brand strategies and market needs.
• Manage sales budgets, forecast sales revenue, and oversee the negotiation of contracts and pricing.

Skills

Leadership

Team management

Strategic sales planning

CRM software

Sales analytics

Negotiation

Communication

Education

Bachelor's degree in Business Administration or Marketing

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a distinguished entity within the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and strategic Sales Manager to lead their team in the picturesque region of Stellenbosch . This pivotal role involves overseeing sales operations, developing market penetration strategies, and driving revenue growth across the Western Cape . You will be responsible for managing a team of sales professionals, fostering strong client relationships, and ensuring the successful execution of sales objectives in a competitive landscape. This is an exceptional opportunity for a proven leader to make a significant impact on brand performance and market presence.

Key Responsibilities

• Develop and implement strategic sales plans to achieve company objectives and drive market share growth for FMCG products.


• Lead, coach, and motivate a team of sales representatives to achieve individual and team sales targets.


• Establish and maintain strong, long-term relationships with key distributors, wholesalers, and major retail clients in the Stellenbosch area.


• Analyze sales performance data, identify trends, and implement corrective actions to improve sales effectiveness.


• Collaborate with marketing and product development teams to ensure alignment of sales efforts with brand strategies and market needs.


• Manage sales budgets, forecast sales revenue, and oversee the negotiation of contracts and pricing.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.


• Minimum of 7 years of progressive sales experience in the FMCG industry, with at least 3 years in a sales management capacity.


• Proven track record of successfully managing sales teams and exceeding sales targets.


• Exceptional leadership, communication, and interpersonal skills.


• Strong understanding of sales principles, market dynamics, and distribution channels within the Western Cape.


• Proficiency in CRM software and sales analytics tools.

Benefits

• Highly competitive salary and performance-driven bonus structure.


• Hybrid work model offering flexibility and work-life balance.


• Comprehensive medical aid, life insurance, and retirement fund benefits.


• Opportunities for continuous learning, professional development, and career advancement.


• A dynamic and supportive work environment within a well-respected FMCG organization.