Regional Sales Director - Beverages

Placements24; Cape Town; Hybrid; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Performance bonuses

Medical aid

Retirement fund matches

Generous leave policy

Job summary

Placements24 is seeking a Regional Sales Director to lead and grow the Western Cape beverage sales portfolio in a hybrid capacity. You will design and execute regional strategies, manage a high-performing sales team, and drive revenue growth across key accounts and distribution channels.

The role demands strong leadership, negotiation skills, and market insight to outperform targets in a dynamic market. You will oversee budgeting, field activities, and cross-functional collaboration with

Qualifications

• Bachelor's degree in Business, Marketing or related field required.
• MBA or relevant advanced degree preferred.
• 8–10 years of progressive sales experience in FMCG with 3–5 years in leadership.

Responsibilities

• Develop and execute strategic sales plans to achieve regional objectives for beverage portfolio.
• Lead, mentоr, and motivate a sales team to meet targets.
• Build and maintain relationships with key clients, distributors, and retailers in Western Cape.
• Analyze sales data, market trends, and competitor activity to identify opportunities.
• Collaborate with marketing and product teams for launches, promotions, and brand positioning.
• Manage regional sales budget, forecast performance, and report KPIs to senior management.
• Conduct regular field visits to support the team and engage customers.
• Implement sales policies and ensure high standards of service.

Skills

Leadership

Negotiation

Communication

Strategic thinking

Education

Bachelor's degree in Business/Marketing or related field

MBA or relevant advanced degree

Tools

CRM software

Job description

About the Role

Our client, a leading innovator in the FMCG beverage market, is looking for a dynamic and results-driven Regional Sales Director to spearhead sales operations in the Western Cape. This hybrid role requires a strategic leader who can manage both in-office responsibilities and field-based sales activities, ensuring seamless coordination and execution. You will be responsible for developing and implementing sales strategies, managing a high-performing sales team, and driving revenue growth across key accounts and distribution channels within the region. This is a pivotal role that offers significant opportunities for impact and career progression within a globally recognized company. The successful candidate will leverage their extensive sales expertise and leadership acumen to expand market presence and achieve ambitious sales targets in the vibrant Cape Town market.

Key Responsibilities

• Develop and execute strategic sales plans to achieve and exceed regional sales objectives for our beverage portfolio.


• Lead, mentor, and motivate a team of sales representatives to achieve individual and team targets.


• Build and maintain strong, long-lasting relationships with key clients, distributors, and retail partners within the Western Cape.


• Analyze sales data, market trends, and competitor activities to identify new business opportunities and optimize sales strategies.


• Collaborate with marketing and product development teams to ensure alignment on product launches, promotions, and brand positioning.


• Manage the regional sales budget, forecast sales performance, and report regularly on key performance indicators to senior management.


• Conduct regular field visits to assess market conditions, support the sales team, and engage directly with customers.


• Ensure effective implementation of sales policies and procedures to maintain high standards of performance and customer service.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.


• An MBA or relevant advanced degree is preferred.


• Minimum of 8-10 years of progressive sales experience in the FMCG sector, with at least 3-5 years in a leadership role.


• Proven track record of successfully managing sales teams and achieving ambitious sales targets in a competitive market.


• In-depth understanding of the beverage industry and distribution channels in the Western Cape.


• Strong negotiation, communication, and interpersonal skills.


• Ability to analyze complex sales data and develop effective strategies.


• Experience with CRM software and sales management tools.


• Must be comfortable with a hybrid work model, balancing remote work with regular travel within the Cape Town region and occasional office presence.


• Strategic thinker with a proactive approach to problem-solving.

Benefits

• Our client offers a highly competitive salary package, including performance-based bonuses and incentives.


• You will also receive a comprehensive benefits package, including medical aid, retirement fund contributions, and a generous leave policy.


• This hybrid role provides flexibility while ensuring you remain connected to the team and operations in Cape Town, Western Cape, ZA.


• Opportunities for continuous professional development and career advancement within a growing international company are abundant.