Regional Marketing Manager

Placements24; Randburg; Presencial; ZAR 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary with performance‑dr

Comprehensive medical aid and medical 

Generous annual leave and holidays

Professional development opportunities

Dynamic and collaborative work env

Descripción de la vacante

Placements24 is seeking a Regional Marketing Manager to oversee marketing initiatives in Randburg and Gauteng. The role demands a strategic, creative marketer with strong digital skills and leadership capabilities. You will shape brand perception, drive engagement, and support sales growth in a vibrant market.

The ideal candidate has a deep understanding of consumer behavior, market research, and brand management, with proven success in managing budgets and leading teams.

Formación

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum 6 years in progressive marketing roles, with at least 3 in a leadership capacity.
• Strong digital marketing and social media campaign track record.
• Experience with market research, brand management, and consumer behavior.
• Proven leadership, communication, and collaboration skills.
• Experience with marketing automation, CRM, and analytics tools.
• Ability to manage budgets and measure campaign effectiveness.
• Experience in Randburg or similar urban market is a plus.

Responsabilidades

• Develop and implement integrated regional marketing strategies.
• Manage the regional marketing budget for optimal ROI.
• Lead and mentor a regional marketing team.
• Oversee digital marketing, social media, content creation, PR, and events.
• Conduct market research and analyze trends.
• Provide KPI and ROI reports on campaigns.
• Collaborate with sales to align marketing and sales objectives.
• Build relationships with media, agencies, and influencers.
• Ensure brand consistency across channels.
• Identify opportunities for product launches and regional expansion.

Conocimientos

Digital marketing

Leadership

Budget management

CRM analytics

Educación

Bachelor's degree in Marketing

Herramientas

Marketing automation tools

CRM systems

Analytics platforms

Descripción del empleo

About the Role

Our client, a rapidly expanding consumer goods company, is seeking a creative and strategic Regional Marketing Manager to oversee marketing initiatives in the Randburg area and surrounding Gauteng regions. This pivotal role requires a passionate marketer with a proven ability to develop and execute impactful marketing campaigns that drive brand awareness, customer engagement, and sales growth. The ideal candidate will possess a deep understanding of the consumer market, strong digital marketing skills, and excellent leadership capabilities. This is an excellent opportunity to shape brand perception and contribute to the company's success in a vibrant market. We are looking for an innovative individual who can inspire teams and deliver exceptional marketing results. The Randburg location offers access to a diverse consumer base.

Key Responsibilities

• Develop and implement integrated marketing strategies and campaigns to achieve regional business objectives.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Lead and mentor a regional marketing team, fostering creativity and high performance.
• Oversee all marketing activities, including digital marketing, social media, content creation, public relations, and events.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Analyze marketing campaign performance and provide regular reports on KPIs and ROI.
• Collaborate with sales teams to align marketing efforts with sales objectives.
• Build and maintain strong relationships with media partners, agencies, and influencers.
• Ensure brand consistency across all marketing channels and communications.
• Identify opportunities for product launches and market expansion within the region.

Requirements

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• A minimum of 6 years of progressive marketing experience, with at least 3 years in a management or leadership role.
• Proven track record of developing and executing successful marketing campaigns, with a strong emphasis on digital marketing and social media.
• Excellent understanding of market research, brand management, and consumer behavior.
• Strong leadership, communication, and interpersonal skills.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Ability to manage budgets and measure campaign effectiveness.
• Creative thinking and a passion for innovation in marketing.
• Experience working in the Randburg area or similar urban markets is a plus.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive medical aid and retirement plan.
• Generous annual leave and company holidays.
• Opportunities for professional development and attending industry conferences.
• A dynamic and collaborative work environment.