Marketing Manager

Placements24; Noord-Kaap; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Pension fund

Life insurance

Annual leave

Professional development

Hybrid work

Job summary

Placements24 in Kimberley, Northern Cape, is seeking a Marketing Manager to lead our marketing initiatives. This hybrid role blends on-site collaboration with remote work, requiring a strategic thinker with experience across digital, social, and traditional advertising.

You will manage budgets, mentor a small team, and partner with sales, product development, and external agencies to drive brand awareness, customer engagement, and sales growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing management with a proven track record in campaigns.
• Experience across digital marketing, social media, content marketing, and brand management.
• Strong analytical and data interpretation skills.
• Excellent leadership, communication, and project management abilities.
• Proficiency in marketing automation tools and CRM systems is a plus.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Manage all marketing channels, including digital advertising, social media, email marketing, content creation, and public relations.
• Oversee the creation of marketing collateral and advertising campaigns.
• Analyze market trends, customer insights, and competitor activities to inform marketing strategies.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Lead and mentor a marketing team, fostering a collaborative and high-performing environment.
• Collaborate with sales, product development, and other departments to ensure cohesive brand messaging.
• Monitor and report on the performance of marketing campaigns, making data-driven adjustments.
• Build and maintain strong relationships with media, influencers, and external agencies.
• Ensure brand consistency across all marketing communications.

Skills

Marketing leadership

Campaign management

Digital marketing

Analytics

CRM tools

Marketing automation

Brand management

Education

Bachelor's degree in Marketing

Tools

CRM systems

Marketing automation tools

Job description

About the Role

Our client, a growing retail brand, is looking for a creative and results-oriented Marketing Manager to lead their marketing initiatives in Kimberley, Northern Cape, ZA . This role requires a strategic thinker with proven experience in developing and executing integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. The Marketing Manager will be responsible for driving brand awareness, customer engagement, and sales growth. This is a hybrid position, blending on-site collaboration with remote work flexibility. The ideal candidate will have a strong understanding of market trends, customer insights, and a passion for building strong brands. We seek a leader who can effectively manage marketing budgets, lead a small team, and collaborate with cross-functional partners to achieve marketing objectives.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Manage all marketing channels, including digital advertising, social media, email marketing, content creation, and public relations.
• Oversee the creation of marketing collateral and advertising campaigns.
• Analyze market trends, customer insights, and competitor activities to inform marketing strategies.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Lead and mentor a marketing team, fostering a collaborative and high-performing environment.
• Collaborate with sales, product development, and other departments to ensure cohesive brand messaging.
• Monitor and report on the performance of marketing campaigns, making data-driven adjustments.
• Build and maintain strong relationships with media, influencers, and external agencies.
• Ensure brand consistency across all marketing communications.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing management, with a proven track record in developing and executing successful campaigns.
• Experience across a broad range of marketing disciplines, including digital marketing, social media, content marketing, and brand management.
• Strong analytical and data interpretation skills.
• Excellent leadership, communication, and project management abilities.
• Proficiency in marketing automation tools and CRM systems is a plus.
• Creative mindset with a keen eye for detail.
• Ability to work effectively in a hybrid work environment.
• Must be based in or able to commute to Kimberley, Northern Cape, ZA .

Benefits

• Competitive salary and potential for performance bonuses.
• Comprehensive health benefits package.
• Pension fund and life insurance.
• Generous annual leave allowance.
• Opportunities for professional development and further training.
• Hybrid work arrangement for flexibility.
• Employee discounts on company products.
• Supportive and collaborative team culture.
• Career advancement opportunities within a growing company.
• Relocation assistance may be considered.