National Field Marketing Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 in South Africa seeks a National Field Marketing Manager to lead in-store marketing and promotions nationwide. Based in Nelspruit with hybrid flexibility, you will craft strategies to boost brand visibility and drive sales across retail channels, coordinating with brand, sales, and agencies.

You will manage budgets, analyze shopper insights, and develop innovative campaigns while leading diverse teams to execute at scale. Travel across regions is required.

Qualifications

• Bachelor's degree in Marketing, Business Admin, or related field.
• 6+ years in field marketing, trade marketing, or brand activation in FMCG.
• Proven track record of national field marketing campaigns.
• Strong understanding of shopper marketing and POS strategies.
• Excellent project and budget management skills.

Responsibilities

• Develop and implement national field marketing strategies aligned with brand goals.
• Oversee in-store promotions, merchandising, and POS materials.
• Manage agencies, retailers, and internal stakeholders for execution.
• Analyze market data and consumer insights to spot opportunities.
• Lead budgeting and ROI tracking for campaigns.
• Train field sales teams and brand ambassadors.

Skills

Project management

Budget management

Analytical abilities

Communication skills

Interpersonal skills

MS Office proficiency

CRM tools familiarity

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

MS Office Suite

CRM tools

Project management tools

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and dynamic National Field Marketing Manager to lead their in-store marketing and promotional initiatives. This role, based in Nelspruit, Mpumalanga , with hybrid flexibility, is responsible for developing and executing impactful field marketing strategies that drive brand visibility, consumer engagement, and sales performance across all retail channels nationwide. The ideal candidate will possess a creative flair, a strong understanding of shopper behavior, and the ability to manage complex projects and diverse teams. This is a pivotal opportunity to shape the brand experience at the point of sale for our client's extensive product portfolio in the diverse markets of South Africa .

Key Responsibilities

• Develop and implement comprehensive national field marketing strategies aligned with brand objectives and sales goals.
• Oversee the planning, execution, and evaluation of in-store promotions, merchandising programs, and point-of-sale (POS) materials.
• Manage relationships with field marketing agencies, retailers, and internal stakeholders to ensure seamless program execution.
• Analyze market data, sales performance, and consumer insights to identify key opportunities for field activation.
• Develop innovative campaign concepts and experiential marketing initiatives that resonate with target consumers.
• Manage the field marketing budget effectively, ensuring optimal return on investment (ROI).
• Provide training and guidance to field sales teams and brand ambassadors on marketing initiatives.
• Monitor competitor activities and market trends to ensure our client remains competitive.
• Develop reporting mechanisms to track and measure the effectiveness of field marketing campaigns, providing actionable insights.
• Collaborate closely with brand management, sales, and creative teams to ensure cohesive brand messaging and execution in Nelspruit and nationally.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Minimum of 6 years of experience in field marketing, trade marketing, or brand activation, preferably within the FMCG industry.
• Proven track record of developing and executing successful national field marketing campaigns.
• Strong understanding of shopper marketing, retail environments, and point-of-sale strategies.
• Excellent project management, organizational, and budget management skills.
• Creative thinking and strong analytical abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in MS Office Suite and familiarity with CRM and project management tools.
• Experience working within the South African retail landscape, with knowledge of the Mpumalanga region being beneficial.
• Ability to travel as required.

Benefits

Our client offers a competitive salary package, including performance-based bonuses and comprehensive health and retirement benefits. This role provides significant opportunities for professional growth and impact within a leading FMCG organization. You will work in a stimulating and collaborative environment in Nelspruit, Mpumalanga , with a hybrid work arrangement offering flexibility. Contribute to the success of iconic brands and shape the future of our in-store marketing efforts.