Real Estate Marketing Manager

Placements24; Polokwane; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Performance-based bonuses

Professional development opportunities

Job summary

Placements24 is seeking a Real Estate Marketing Manager for a prominent Polokwane agency. The role focuses on developing and executing comprehensive marketing strategies to promote property listings and strengthen brand visibility across the Limpopo province.

You will drive digital campaigns, content creation, lead generation, and market analysis to attract buyers and sellers, leveraging local market insights to optimize performance and ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 3 years of marketing experience, preferably within the real estate industry.
• Proven expertise in digital marketing strategies and tools.
• Strong content creation and copywriting skills.
• Excellent understanding of the Polokwane real estate market and its demographics.
• Proficiency in marketing analytics and reporting.

Responsibilities

• Develop and implement integrated marketing plans for property listings and the agency brand.
• Manage digital marketing channels, including social media, email marketing, SEO, and paid advertising.
• Create compelling marketing content, such as property descriptions, brochures, videos, and virtual tours.
• Oversee lead generation campaigns and nurture potential client relationships.
• Analyze marketing campaign performance and provide regular reports on key metrics.
• Conduct market research to identify target audiences and competitive positioning in Polokwane.

Skills

Digital marketing

Content creation

Copywriting

Marketing analytics

Education

Bachelor's degree in Marketing/Communications

Job description

About the Role

Our client, a prominent real estate agency operating in Polokwane , is seeking a creative and strategic Real Estate Marketing Manager . This role is pivotal in developing and executing comprehensive marketing strategies to promote property listings and enhance brand visibility across the Limpopo province. You will be responsible for digital marketing campaigns, content creation, lead generation, and market analysis to attract buyers and sellers. The ideal candidate will have a strong understanding of the real estate market in Polokwane and a proven ability to drive successful marketing initiatives.

Key Responsibilities

• Develop and implement integrated marketing plans for property listings and the agency brand.
• Manage digital marketing channels, including social media, email marketing, SEO, and paid advertising.
• Create compelling marketing content, such as property descriptions, brochures, videos, and virtual tours.
• Oversee lead generation campaigns and nurture potential client relationships.
• Analyze marketing campaign performance and provide regular reports on key metrics.
• Conduct market research to identify target audiences and competitive positioning in Polokwane.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing, preferably within the real estate industry.
• Proven expertise in digital marketing strategies and tools.
• Strong content creation and copywriting skills.
• Excellent understanding of the Polokwane real estate market and its demographics.
• Proficiency in marketing analytics and reporting.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to lead marketing efforts for a well-established agency.
• Exposure to diverse property types and marketing campaigns.
• Supportive work environment and professional development opportunities.