Programmatic Advertising Specialist

Communicate Finance; Wes-Kaap; Presencial; ZAR 480.000 - 720.000; Jornada completa

Descripción de la vacante

Communicate Finance seeks a Programmatic Advertising Specialist to plan, execute, and optimise digital media campaigns across display, video, mobile and native formats using advanced programmatic platforms.

You will work with DV360, The Trade Desk and Campaign Manager, perform audience segmentation, monitor KPIs, and provide data-driven recommendations. Collaboration with media, data, analytics, and creative teams is essential, with staying abreast of ad tech trends and privacy rules.

Formación

• Bachelor's degree in marketing, advertising, commerce, or a related field.
• Minimum 3 years' experience in programmatic advertising or digital media.
• Experience with DV360, The Trade Desk, or Google Campaign Manager.
• Strong analytical and technical skills.

Responsabilidades

• Plan, launch, and optimize programmatic display, video, mobile, and native campaigns.
• Utilize DSPs/SSPs/DMPs to manage campaigns and audience targeting.
• Monitor KPIs (CPM, CPA, CTR, ROAS) and optimize performance.
• Produce reports and stakeholder presentations.
• Stay updated on ad tech, privacy rules, and AI-driven buying.

Conocimientos

Programmatic

Campaign optimization

Data analysis

DV360

Audience targeting

Attribution

Educación

Bachelor's / Diploma in Marketing or related

Herramientas

DV360

The Trade Desk

Campaign Manager

Descripción del empleo

Your Opportunity:

• As a Programmatic Advertising Specialist, you'll execute and optimise digital media campaigns using advanced advertising technologies and programmatic platforms
• This role offers the opportunity to work with sophisticated audience targeting tools, real-time bidding technologies, and data-driven advertising strategies

Skills & Experience:

• Plan, launch, and optimise programmatic display, video, mobile, and native campaigns
• Utilise DSPs, SSPs, DMPs, and ad-serving platforms to manage campaigns
• Conduct audience segmentation and advanced targeting strategies
• Monitor campaign performance and optimise KPIs including CPM, CPA, CTR, and ROAS
• Manage real-time bidding and automated campaign environments
• Analyse campaign data and provide performance recommendations
• Implement tracking, attribution, and measurement solutions
• Collaborate with media, data, analytics, and creative teams
• Produce campaign reports and stakeholder presentations
• Stay current with developments in ad tech, cookies, privacy regulations, and AI-driven media buying

Qualification:

• Bachelor's Degree or Diploma in Marketing, Advertising, Commerce, Statistics, Data Analytics, or related field
• Programmatic platform certifications advantageous
• Minimum 3+ years' experience in Programmatic Advertising, Media Buying, Digital Marketing, or Ad Tech
• Experience with DV360, The Trade Desk, Google Campaign Manager, or similar platforms
• Strong analytical and technical skills