Programmatic Advertising Strategist

Communicate Finance; Wes-Kaap; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Communicate Finance seeks a Programmatic Advertising Specialist to plan, execute, and optimise digital media campaigns across display, video, mobile and native formats using advanced programmatic platforms.

You will work with DV360, The Trade Desk and Campaign Manager, perform audience segmentation, monitor KPIs, and provide data-driven recommendations. Collaboration with media, data, analytics, and creative teams is essential, with staying abreast of ad tech trends and privacy rules.

Qualifications

• Bachelor's degree in marketing, advertising, commerce, or a related field.
• Minimum 3 years' experience in programmatic advertising or digital media.
• Experience with DV360, The Trade Desk, or Google Campaign Manager.
• Strong analytical and technical skills.

Responsibilities

• Plan, launch, and optimize programmatic display, video, mobile, and native campaigns.
• Utilize DSPs/SSPs/DMPs to manage campaigns and audience targeting.
• Monitor KPIs (CPM, CPA, CTR, ROAS) and optimize performance.
• Produce reports and stakeholder presentations.
• Stay updated on ad tech, privacy rules, and AI-driven buying.

Skills

Programmatic

Campaign optimization

Data analysis

DV360

Audience targeting

Attribution

Education

Bachelor's / Diploma in Marketing or related

Tools

DV360

The Trade Desk

Campaign Manager

Job description

Communicate Finance seeks a Programmatic Advertising Specialist to plan, execute, and optimise digital media campaigns across display, video, mobile and native formats using advanced programmatic platforms.

You will work with DV360, The Trade Desk and Campaign Manager, perform audience segmentation, monitor KPIs, and provide data-driven recommendations. Collaboration with media, data, analytics, and creative teams is essential, with staying abreast of ad tech trends and privacy rules.