Google ADS Specialist

Communicate Finance; Wes-Kaap; On-site; ZAR 300,000 - 600,000; Full time

Job summary

Communicate Finance is seeking a paid search specialist to optimise Google Ads campaigns and drive qualified traffic for its digital initiatives.

You will develop keyword strategies, manage budgets and bidding, implement GA4/GTM tracking, and collaborate with content, SEO and design teams to boost conversions.

The role demands strong analytics, data interpretation, and A/B testing to improve ROAS across Search, Display, Shopping, and YouTube campaigns.

Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Business, or a related field.
• Google Ads Certifications are highly beneficial.
• Google Analytics Certifications advantageous.

Responsibilities

• Create, manage, and optimise paid search campaigns across Google Ads.
• Develop keyword strategies that improve visibility and drive qualified traffic.
• Manage budgets and bidding strategies to maximise campaign performance.
• Analyse data and identify opportunities to improve conversion rates and return on ad spend.
• Execute and evaluate A/B testing initiatives to improve campaign effectiveness.
• Monitor performance metrics and provide meaningful insights to stakeholders.
• Implement tracking solutions using GA4 and Google Tag Manager.
• Manage campaigns across Search, Display, Shopping, Performance Max, and YouTube.
• Work with Digital Marketing, Content, SEO, and Design teams to achieve business objectives.

Skills

Google Ads management

Keyword strategy

Budget & bidding management

Data analysis

A/B testing

GA4 & GTM

Cross-team collaboration

PPC principles

Campaign optimization

Looker Studio

Education

Diploma or Degree in Marketing, Digital Marketing, Business, or related field

Tools

GA4

Google Tag Manager

Looker Studio

Job description

Skills & Experience:

• Create, manage, and optimise paid search campaigns across Google Ads


• Develop keyword strategies that improve visibility and drive qualified traffic


• Manage budgets and bidding strategies to maximise campaign performance


• Analyse data and identify opportunities to improve conversion rates and return on ad spend


• Execute and evaluate A/B testing initiatives to improve campaign effectiveness


• Monitor performance metrics and provide meaningful insights to stakeholders


• Implement tracking solutions using Google Analytics 4 and Google Tag Manager


• Manage campaigns across Search, Display, Shopping, Performance Max, and YouTube


• Work closely with broader Digital Marketing, Content, SEO, and Design teams to achieve business objectives. Hands-on experience running and optimising Google Ads campaigns


• Strong understanding of PPC principles, audience targeting, bidding strategies, and keyword research


• Experience using Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools


• Ability to interpret campaign data and make informed optimisation decisions


• Strong analytical, reporting, and problem-solving skills


• Experience with Looker Studio, Microsoft Ads, Meta Ads, or eCommerce advertising platforms will be advantageous

Qualification:

• Diploma or Degree in Marketing, Digital Marketing, Business, or a related field


• Google Ads Certifications are highly beneficial


• Google Analytics Certifications advantageous