Programmatic Specialist

Publicis Groupe Holdings B.V; Johannesburg; On-site; ZAR 480,000 - 900,000; Full time

Job summary

Publicis Groupe is seeking a Programmatic Specialist to lead the setup, execution and performance of programmatic media campaigns for agency clients. The role focuses on DV360 and related DSPs, with strong emphasis on data-driven optimization and cross-functional collaboration.

You will work with agency partners, brands and internal teams to ensure accurate trafficking, reporting and ongoing optimization. Certifications in DV360 and GMP stacks are highly valued.

Qualifications

• Minimum 5 years of proven experience in programmatic media, specifically DV360.
• DV360 certification; GMP stack certifications are a plus.
• Experience with DV360, Teads, Trade Desk is highly beneficial.
• Up-to-date with latest trends in online marketing and measurement.
• Strong analytical, presentation and reporting skills.
• Proactive problem-solving and strong interpersonal skills.

Responsibilities

• Drive programmatic performance through setup, execution and optimization of campaigns on DV360.
• Handle daily campaign maintenance and tracking/status inquiries.
• Collaborate with agency partners to schedule creative assets before launches.
• Perform trafficking of campaign tags and ensure proper platform implementation.
• Generate weekly/daily QA reports and provide insights to teams.
• Provide monthly auditing reports for invoicing and internal finance.

Skills

DV360 experience

Programmatic

Data analysis

Presentation

Tools

DV360

Teads

Trade Desk

Job description

Overview

The Programmatic will be responsible for the setup, execution and performance of programmatic media campaigns for agency clients.

Responsibilities

• Drive programmatic performance for our clients through setup, execution and performance of programmatic campaigns on DV360.
• Handle daily campaign maintenance including questions regarding tracking and status of various campaigns.
• Work with agency partners to ensure creative assets are scheduled for delivery prior to campaign launch.
• Trafficking of campaign tags into ad exchange environments.
• Work with media partners to ensure accurate platform implementation.
• Troubleshoot issues on all pre-production and live campaigns.
• Work with the agency brand teams to present weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines.
• Provide monthly auditing reports to agency partners and internal finance teams for invoicing when required.
• Provide insight and guidance to members of the agency teams and provide thought leadership on topics relating to programmatic media.
• Maintain and stay current of industry news and research.
• Share and re-apply learning and knowledge at a local/regional level agency brand team.
• Ensuring operational excellence through continuous refinement of best practices, tactics, and partners.
• Able to train and educate agency teams on Programmatic offering.
• Collaborate with Publicis Groupe practices such as Data Sciences and Performance teams to improve operational processes and cross-sell opportunities.
• Full reporting responsibility and data analytics.
• Create workflow and implication documents for major releases on the DSP platforms.
• Working directly with agency leads and brand teams provide Programmatic expertise and support for their clients and internal agency brand teams.
• Accompany agency teams to visit clients and provide programmatic training sessions directly with clients.

Qualifications

• Proven working experience of 5 years in programmatic, specifically on DV360.
• Certified in DV360, GMP stack certifications would be beneficial
• Experience on DV360 non-negotiable, Teads, Trade Desk etc highly beneficial.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong analytical skills and data-driven thinking
• Excellent presentation and reporting skills
• A proactive approach to problem solving with strong decision-making skills
• Results-driven and proactive profile, with good interpersonal skills

Additional information

If you do not hear back from us within 4 weeks of your application. Please consider your application unsuccessful.